Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Production: Luc Sneyers
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Comments
awesome!
i don't know. ok giveaway (exept a paper weight is the most useless thing advertising has ever invented) but if that's supposed to be a businesscard they just failed the brief
i agree.
i like it, but it aint a business card.
clever
hahaha nice one
http://jazarah.net/blog/
After lift and escalator, business card seems to be easiest candidate for ambient campaign. This one is not so great. I have seen better execution using business card.
http://adsoftheworld.com/media/ambient/braganza_finishing_school_busin...
http://adsoftheworld.com/media/ambient/pradeep_venugopal_sundial
Bibhuti
http://adoholik.com
Well, that will certainly fit nicely in my wallet, Rollodex, pocket, card-sleeve, etc. etc.
Original, yes.
Practical? Not so much.
now try putting that in your business card holder or your wallet...
Not fitting into your wallet etc might just be the clever bit of this design. Business cards often get mislaid, lost amongst others. At least this one stands out from the rest. I think it answers the brief.
very cool.
It's a very simple idea that I'm so surprised no one else has gone for - and it works.
i liked it PERIOD
good idea, but not practical as a business card.
*waits for Lego's legal letter*
Best known? Not really
Nice idea... for a give-away.