On-ground promo literally vivifies the fact that Kurkure chips are fiery hot. A stuntman munches on a Kurkure and suddenly bursts into flames, much to eveyone's surprise. After the flames are extinguished, he hands onlookers packs of Kurkure after announcing it's "very hot and very tasty".
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17 Comments
i like that. i really like that. a super promo idea. now one gets ideas... mmm
i wonder how they managed being spontaneous.
smart
scary if you ask me. imagine this- people crowd around him, thinking its some kind of promotion or ambient act, then "BOOOOOMMM", more casualties..
man i wudn't 4get tth act. well outta curiosit i might actually go try this produt! thts me!
Wow. Now this is "explosive" material. Definitely catches attention. Might be a bit too daring. Maybe there's a guy with a pacemaker among the spectators...
http://www.reinhardkrug.de/
amazing
hot
Wonder how much they have to pay the stuntman? Guess not the wages you'd have to in Britain!
I'd love to have seen the guys getting that through legal...
this won gold in cannes.. it was done by JWT. All the legal procedures were done and they dint do it in the city... It was done in pondy... its a scam work though
risque, but highly creative. Those who can up with it must be smoking some good ones I bet.
i guess an other benefit besides the hot taste is that it doesn´t cause farts. Otherwise, he would literaly explode
Ardiente.
obviously not real work, simply to bag some awards - I mean, come on, if you're the client are you gonna tell your potential customers they will catch fire eating your product? er?
I like it! well done.. They just need after that to make an ad for a medecine against hemorroids to complete the compain :)
men caught in fire?
It's happened before in India who was competing for the name of "King of Chili"
Flames spouting out from his mouth after the competition.
In India, it's cheap to get many things done. Good illustartion cost US$8... this stunt probably cost US$10... anything just to win an award... If this is real work, tell me what it says on the outfit?
jono