Kruidvat: Girl travels in suitcase
Advertising Agency: 10 advertising, Antwerp, Belgium
Art Director: Gertjan Kuijvenhoven
Copywriter: Olaf Meuleman
Released: August 2009
Advertising Agency: 10 advertising, Antwerp, Belgium
Art Director: Gertjan Kuijvenhoven
Copywriter: Olaf Meuleman
Released: August 2009

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Largely has a prank feel to it.
Probably because it’s been done by many hidden camera and sketch shows before. The only difference is the person stepping out of the suitcase now wears a promotion t-shirt.
Think it’s a cheap way to create footage and release it as an viral. It might work, but can’t give any guaranty campaign.
Another thing. I was reading the briefing and got pleasantly surprised by the solid theme line: ‘Don’t save on your holiday, save on your pictures.’
Then came the description of the target group: People who got back from their holiday.
I ask you, how many question marks may I use to express my confusion????????????.........
must have been funny if you were there
i like!