Kruidvat: Girl travels in suitcase
Advertising Agency: 10 advertising, Antwerp, Belgium
Art Director: Gertjan Kuijvenhoven
Copywriter: Olaf Meuleman
Released: August 2009
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Largely has a prank feel to it.
Probably because it’s been done by many hidden camera and sketch shows before. The only difference is the person stepping out of the suitcase now wears a promotion t-shirt.
Think it’s a cheap way to create footage and release it as an viral. It might work, but can’t give any guaranty campaign.
Another thing. I was reading the briefing and got pleasantly surprised by the solid theme line: ‘Don’t save on your holiday, save on your pictures.’
Then came the description of the target group: People who got back from their holiday.
I ask you, how many question marks may I use to express my confusion????????????.........
must have been funny if you were there
i like!