Kruidvat: Girl travels in suitcase

Largely has a prank feel to it.

Probably because it’s been done by many hidden camera and sketch shows before. The only difference is the person stepping out of the suitcase now wears a promotion t-shirt.

Think it’s a cheap way to create footage and release it as an viral. It might work, but can’t give any guaranty campaign.

Another thing. I was reading the briefing and got pleasantly surprised by the solid theme line: ‘Don’t save on your holiday, save on your pictures.’

Then came the description of the target group: People who got back from their holiday.

I ask you, how many question marks may I use to express my confusion????????????.........