K-rauta hardware stores: Snow shovels
Snow shovels, prices starting at 99.-
Spray painted on real snow near K-rauta hardware stores, in the winter of record amounts on snow.
Advertising Agency: Vatson Wunderman, Estonia
Agency website: http://www.vatson.ee
Creative Director: Madis Ots
Copywriter: Madis Ots
Published/Released/Aired (Month, Year): January 2010
17 Comments
Awsome!
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Very "cool" ;D
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VERY OPPORTUNIST. GOOD.
this idea was done before, not as ambient, but done.
haven't seen it. so your remark doesn't count ;-P
i mistake myself, here is the campaign i saw before: http://ccsp.com.br/busca/busca.php?SearchArea=novo&t=contrapunto+BBDO+...
smart
it even don't look like an ad. and maybe it isn't if it shows only by the store itself...
sweet
an opportunity to be creative with the snow. a good idea.
Underthought. They should have placed a car there, like it is stuck in the snow, or covered by it
Seen better...
Congratulations to "Hot Estonian guys"! Really FRESH and HOT... and COOL
Väga lahe.
Väga lahe.
again, nice photography. reminds me of this ones: http://bit.ly/5kDqF4
am an advertising junkie | read my flog at http://www.desicreative.com/forum
cost effective; but really; what result would be after icing a full night
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