K-rauta hardware stores: Snow shovels

Snow shovels, prices starting at 99.-

Spray painted on real snow near K-rauta hardware stores, in the winter of record amounts on snow.

Advertising Agency: Vatson Wunderman, Estonia
Agency website: http://www.vatson.ee
Creative Director: Madis Ots
Copywriter: Madis Ots

Published/Released/Aired (Month, Year): January 2010

17 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Awsome!

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silvi's picture
silvi
4172 pencils

VERY OPPORTUNIST. GOOD.

sold's picture
sold
3219 pencils

this idea was done before, not as ambient, but done.

djinnn's picture
djinnn
39 pencils

haven't seen it. so your remark doesn't count ;-P

sold's picture
sold
3219 pencils

i mistake myself, here is the campaign i saw before: http://ccsp.com.br/busca/busca.php?SearchArea=novo&t=contrapunto+BBDO+...

michdec's picture
michdec
440 pencils

smart

satrianee's picture
satrianee
3748 pencils

it even don't look like an ad. and maybe it isn't if it shows only by the store itself...

CrackerJackWorks's picture
CrackerJackWorks
12701 pencils

sweet

chris myles's picture
chris myles
429 pencils

an opportunity to be creative with the snow. a good idea.

djinnn's picture
djinnn
39 pencils

Underthought. They should have placed a car there, like it is stuck in the snow, or covered by it

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Seen better...

BananAd's picture
BananAd
103 pencils

Congratulations to "Hot Estonian guys"! Really FRESH and HOT... and COOL

indrek's picture
indrek
163 pencils

Väga lahe.

indrek's picture
indrek
163 pencils

Väga lahe.

ek kanya's picture
ek kanya
814 pencils

again, nice photography. reminds me of this ones: http://bit.ly/5kDqF4

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rolling.stone's picture
rolling.stone
2740 pencils

cost effective; but really; what result would be after icing a full night

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