Kotex: Dry leaf

On opening the double-spread ad, the reader finds an actual plat. The objective of this campaign was to show that Kotex sanitary napkins have superior absorbency.

Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble
Source: New Woman magazine / Indiawali Brides magazine / Elle magazine