Kotex: Dry compound leaf

On opening the double-spread ad, the reader finds an actual plat. The objective of this campaign was to show that Kotex sanitary napkins have superior absorbency.

Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble
Source: New Woman magazine / Indiawali Brides magazine / Elle magazine

3 comments

Mahmood_Alam's picture
Mahmood_Alam
391 pencils
ooops's picture
ooops
448 pencils

i think of the paper of the mag will absorb the leaf dry.
connection between the power of absorb and kotex already hidden.

Mystique's picture
Mystique
120 pencils

: : mystique : :

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