Kotex: 2k Evolution
The First Choreographic 2K Marathon in the World by Kotex Perú. We want to celebrate the new role of the woman in our society. This new woman with more attitude, that is free and secure on their actions. So anyone with her unique style can express her own femininity. And the best way to show the people that the women’s are celebrating is dancing.
Advertising Agency: Marca Registrada, Lima, Perú
Creative Director: Alexandra Aramburú
Art Director: Vladimir Chanca
Production: Claudia Kolich
Published: May 2012

7 comments
Who would have thought that the new role of women in the Peruvian society is to move their ass.
Over 500 women in the same place? wow. this is men heaven :)
Nice Idea. The video is just too long. The heaven for sure :)
I agree on the video being too long, but I guess the idea worked out in the end.
Nice
wow.. great idea good execution,.. congratulation :D
*@*
love watching dancing girls
but i vote 5 points for the idea