Kotex: 2k Evolution

The First Choreographic 2K Marathon in the World by Kotex Perú. We want to celebrate the new role of the woman in our society. This new woman with more attitude, that is free and secure on their actions. So anyone with her unique style can express her own femininity. And the best way to show the people that the women’s are celebrating is dancing.

Advertising Agency: Marca Registrada, Lima, Perú
Creative Director: Alexandra Aramburú
Art Director: Vladimir Chanca
Production: Claudia Kolich
Published: May 2012

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Temple's picture
9621 pencils

Who would have thought that the new role of women in the Peruvian society is to move their ass.

gadgets's picture
1063 pencils

Over 500 women in the same place? wow. this is men heaven :)

ivanm16's picture
354 pencils

Nice Idea. The video is just too long. The heaven for sure :)

kleenex's picture
27266 pencils

I agree on the video being too long, but I guess the idea worked out in the end.

m-adman's picture
185 pencils


agungsatria's picture
27 pencils

wow.. great idea good execution,.. congratulation :D


shekai's picture
27 pencils

love watching dancing girls
but i vote 5 points for the idea

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