that's a really interesting way of promoting jam. now, how the hell am i supposed to know how many days my bread will keep? that's usually the spot where the freshness date is stamped. maybe they stamped it somewhere else on the packaging. maybe one day i'll stop searching for the freshest loaf.
So that's what that red spludge was on the bread tag. I think this is a bit small. If you had never said to me that, that was a tasty strawberry jam slice of bread, I would still be guessing. However as that is a fairly well known brand in SA and a lot of people associate the brand with jams, I don't think it would have been the worst thing in the world to have the logo (actually legible) top of mind when buying bread.... then again, why didn't they just have product displayed by the bread.
Submitted by hang-the-dj on Wed, 2007-03-28 20:57.
This is a cool idea, but I think most people wouldn't notice it until they got home and went for a slice, using the jam they already bought when they were just shopping.
I think the market research was well done but the solution just might not be right. When you're used to ignoring such an insignificant object, changing it's colour won't necessarily bring attention to it. However I could be wrong. I too would like to see the sales results.
Stunning what an ingenious idea. And, in response to Ellehcimeo, just like all other foodstuffs,
expiry dates can be printed on the packaging. Come on folks we are looking for new advertising
mediums and this is creatively fresh! Well done Pippa
Submitted by Shut Theory on Thu, 2007-03-29 05:01.
well, a new medium? yes, an engaging execution? not so much... this is what its all about, finding new media to advertise, or advertise in unexpected places... although its genius, i dont appreciate it, it only adds to the noise that ads are causing in further envading our privacy!
I wouldn't notice it. It's way too small to catch your eyes. Though it's not a bad idea, I don't believe it's effective. And would a thing like that cause a lot of buzz? I don't think so.
and who is not? It's just a lot of things you're buying, not just bread, and you usually take it automatically, without thinking too much, not even concentrating on that little thing...
Lovely POS idea.
That would stand out pretty well in store
Anyway, I love ideas that don't mind waiting to be found.
Gives the campaign extra legs.
And, the longer they're under your nose, the bigger the 'ding!' when the penny drops.
Noice!
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amazing!!
i like it, but i want to see the sales results!!!
"Colombia es pasion"
i smell an account exec.
sorry, my geriatric eyes couldn't see clearly, not to mention the shaking of my hands.
how about the filling of your Depends?
they're coming along, one more cup of prune juice and I should hit the jackpot.
klauss, you left yourself wide open on that one...
i was going to say the same.
The majority of ppl who buy conserves are elderly, they would have trouble reading this.
are you sure about that? in south africa?
mabey im mistaken, not sure about sa
that's a really interesting way of promoting jam. now, how the hell am i supposed to know how many days my bread will keep? that's usually the spot where the freshness date is stamped. maybe they stamped it somewhere else on the packaging. maybe one day i'll stop searching for the freshest loaf.
So that's what that red spludge was on the bread tag. I think this is a bit small. If you had never said to me that, that was a tasty strawberry jam slice of bread, I would still be guessing. However as that is a fairly well known brand in SA and a lot of people associate the brand with jams, I don't think it would have been the worst thing in the world to have the logo (actually legible) top of mind when buying bread.... then again, why didn't they just have product displayed by the bread.
genius!
This is a cool idea, but I think most people wouldn't notice it until they got home and went for a slice, using the jam they already bought when they were just shopping.
yeah, it's a little small for me too. great idea, not so great execution
the simplest and most on-target comment!
I think the market research was well done but the solution just might not be right. When you're used to ignoring such an insignificant object, changing it's colour won't necessarily bring attention to it. However I could be wrong. I too would like to see the sales results.
i don't think it will be ignored. consumers (including me) are used to looking for the expiration date on those clips.
Flash1
Stunning what an ingenious idea. And, in response to Ellehcimeo, just like all other foodstuffs,
expiry dates can be printed on the packaging. Come on folks we are looking for new advertising
mediums and this is creatively fresh! Well done Pippa
i know. i addressed that in my comment.
pretty good thinking.
you win the award for most pictures used to explain how a plastic piece is attached to a bag.
well, a new medium? yes, an engaging execution? not so much... this is what its all about, finding new media to advertise, or advertise in unexpected places... although its genius, i dont appreciate it, it only adds to the noise that ads are causing in further envading our privacy!
http://shut.elmota.com
I wouldn't notice it. It's way too small to catch your eyes. Though it's not a bad idea, I don't believe it's effective. And would a thing like that cause a lot of buzz? I don't think so.
you probably wouldn't notice it while you're buying anti-fungal cream in the adjacent aisle. it's specifically meant for those picking up bread?
lol! got a bit of an itch do you? a bit of the green? oh, i love your comment so much!
i love you too, honey. i mean strawberry jam.
and who is not? It's just a lot of things you're buying, not just bread, and you usually take it automatically, without thinking too much, not even concentrating on that little thing...
Good try, but I believe that won't get noticed
Nice!
anyway, it's still 'practicle vs creative'= creative wins!... just for the sake of award.
Lovely POS idea.
That would stand out pretty well in store
Anyway, I love ideas that don't mind waiting to be found.
Gives the campaign extra legs.
And, the longer they're under your nose, the bigger the 'ding!' when the penny drops.
Noice!
>>>> That's not an ad. THIS is an ad.
well said.
"Research identified that consumers are most likely to buy a spread for their bread when they are in-store"
Uh .. I could have told them that without much research.
that's a very good idea.