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32 comments

lorsdana's picture
lorsdana
81 pencils

amazing!!

AndresBotero's picture
AndresBotero
78 pencils

i like it, but i want to see the sales results!!!
"Colombia es pasion"

Nthngmn's picture
Nthngmn
626 pencils

i smell an account exec.

klaussnow's picture
klaussnow
1677 pencils

sorry, my geriatric eyes couldn't see clearly, not to mention the shaking of my hands.

... its already been done...

sloppy4's picture
sloppy4
1496 pencils

how about the filling of your Depends?

klaussnow's picture
klaussnow
1677 pencils

they're coming along, one more cup of prune juice and I should hit the jackpot.

... its already been done...

ellehcimeo's picture
ellehcimeo
3522 pencils

klauss, you left yourself wide open on that one...

Chris's picture
Chris
1987 pencils

i was going to say the same.

The majority of ppl who buy conserves are elderly, they would have trouble reading this.

deep_tracy's picture
deep_tracy
588 pencils

are you sure about that? in south africa?

Chris's picture
Chris
1987 pencils

mabey im mistaken, not sure about sa

ellehcimeo's picture
ellehcimeo
3522 pencils

that's a really interesting way of promoting jam. now, how the hell am i supposed to know how many days my bread will keep? that's usually the spot where the freshness date is stamped. maybe they stamped it somewhere else on the packaging. maybe one day i'll stop searching for the freshest loaf.

Tim Weasle's picture
Tim Weasle
72 pencils

So that's what that red spludge was on the bread tag. I think this is a bit small. If you had never said to me that, that was a tasty strawberry jam slice of bread, I would still be guessing. However as that is a fairly well known brand in SA and a lot of people associate the brand with jams, I don't think it would have been the worst thing in the world to have the logo (actually legible) top of mind when buying bread.... then again, why didn't they just have product displayed by the bread.

deep_tracy's picture
deep_tracy
588 pencils

genius!

hang-the-dj's picture
hang-the-dj
1262 pencils

This is a cool idea, but I think most people wouldn't notice it until they got home and went for a slice, using the jam they already bought when they were just shopping.

mikelite's picture
mikelite
1031 pencils

yeah, it's a little small for me too. great idea, not so great execution

Laurent's picture
Laurent
289 pencils

the simplest and most on-target comment!

I think the market research was well done but the solution just might not be right. When you're used to ignoring such an insignificant object, changing it's colour won't necessarily bring attention to it. However I could be wrong. I too would like to see the sales results.

deep_tracy's picture
deep_tracy
588 pencils

i don't think it will be ignored. consumers (including me) are used to looking for the expiration date on those clips.

Flash1's picture
Flash1
2 pencils

Flash1

Stunning what an ingenious idea. And, in response to Ellehcimeo, just like all other foodstuffs,
expiry dates can be printed on the packaging. Come on folks we are looking for new advertising
mediums and this is creatively fresh! Well done Pippa

ellehcimeo's picture
ellehcimeo
3522 pencils

i know. i addressed that in my comment.

kc_brock's picture
kc_brock
703 pencils

pretty good thinking.

you win the award for most pictures used to explain how a plastic piece is attached to a bag.

rd

Shut Theory's picture
Shut Theory
515 pencils

well, a new medium? yes, an engaging execution? not so much... this is what its all about, finding new media to advertise, or advertise in unexpected places... although its genius, i dont appreciate it, it only adds to the noise that ads are causing in further envading our privacy!

http://shut.elmota.com

elmikel's picture
elmikel
1147 pencils

I wouldn't notice it. It's way too small to catch your eyes. Though it's not a bad idea, I don't believe it's effective. And would a thing like that cause a lot of buzz? I don't think so.

deep_tracy's picture
deep_tracy
588 pencils

you probably wouldn't notice it while you're buying anti-fungal cream in the adjacent aisle. it's specifically meant for those picking up bread?

ellehcimeo's picture
ellehcimeo
3522 pencils

lol! got a bit of an itch do you? a bit of the green? oh, i love your comment so much!

deep_tracy's picture
deep_tracy
588 pencils

i love you too, honey. i mean strawberry jam.

elmikel's picture
elmikel
1147 pencils

and who is not? It's just a lot of things you're buying, not just bread, and you usually take it automatically, without thinking too much, not even concentrating on that little thing...

DarkSide's picture
DarkSide
1068 pencils

Good try, but I believe that won't get noticed

addyong's picture
addyong
155 pencils

Nice!

anyway, it's still 'practicle vs creative'= creative wins!... just for the sake of award.

Rog's picture
Rog
6094 pencils

Lovely POS idea.
That would stand out pretty well in store
Anyway, I love ideas that don't mind waiting to be found.
Gives the campaign extra legs.
And, the longer they're under your nose, the bigger the 'ding!' when the penny drops.
Noice!

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture
deep_tracy
588 pencils

well said.

Clint's picture
Clint
53 pencils

"Research identified that consumers are most likely to buy a spread for their bread when they are in-store"

Uh .. I could have told them that without much research.

arsonizta's picture
arsonizta
18 pencils

that's a very good idea.

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