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The Konzertmilch case

Agency: 
Published/Aired: 
March 2011
Description: 

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season.

Film Production: Markenfilm GmbH & Co.

Advertising Agency: Jung von Matt, Germany
Involved Agency: Jung von Matt/Elbe
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Director: Damjan Pita
Client Counseling: Jochen Schwarz, Dajana Quurk, Marijke Fisser
Strategy: Liane Siebenhaar
Agency Producer: Meike van Meegen
Audio Production: Infected Postproduction
Composer: Joseph Haydn
Post Production: Infected Postproduction, VCC Agency für Postproduction
Regie: Silvio Helbig
Cut: Tobias Suhm, Niels Münter
Text: Henning Robert, Jan-Hendrik Scholz
Sound Mixer: Mikis Meyer
Producer: Johannes Bittel, Claudia Westermann
Intendant: Benedikt Stampa

Comments (22)

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Highest Rated

joan_of_argh's picture
joan_of_argh
Activity Score 3

Brilliant n beautiful packaging

cracker66's picture
cracker66
Activity Score 163

likeable

morse's picture
morse
Activity Score 17364

Genius. So, did the classical music treated milk tastes better?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alec K's picture
Alec K
Activity Score 43

Very smart.

Sushi lover's picture
Sushi lover
Activity Score 907

want to try one :) very interesting

Dream needs to be big!

Prof's picture
Prof
Activity Score 1449

JvM are starting to flood stuff again, cannes seems to be coming. I have yet to see something worthy of a piece of metal. this was just cute.

Quite really.

everartz's picture
everartz
Activity Score 7609

nice.. creative.. original.. beautiful.. clap clap clap clap clap

| Everartz |

JoeDi's picture
JoeDi
Activity Score 6

great milk!

Glut's picture
Glut
Activity Score 3937

Excellent! even the product´s packaging is great.

That One Guy's picture
That One Guy
Activity Score 266

Great creative. But what made me like it even more was the packaging. God job dudes.

sirvan's picture
sirvan
Activity Score 29860

Beautiful all around

+++

"I love some things, and don't love some other things."

oanabarbu10's picture
oanabarbu10
Activity Score 105

Brilliant campaign on every spot!

mrakamu's picture
mrakamu
Activity Score 914

Standing Ovation!

Hiperion's picture
Hiperion
Activity Score 3138

Great job!!!!

JeffP's picture
JeffP
Activity Score 810

Was that Mheuzart?

alfredoseow's picture
alfredoseow
Activity Score 22

nice concept... but i wonder if its a one off thingy

alfredoseow's picture
alfredoseow
Activity Score 22

nice concept... but i wonder if its a one off thingy

alfredoseow's picture
alfredoseow
Activity Score 22

nice concept... but i wonder if its a one off thingy

Juan Ferero's picture
Juan Ferero
Activity Score 15

Awesome

gaurk's picture
gaurk
Activity Score 37

Heart beat quickened, flushing, tears in my eyes...

Draper's picture
Draper
Activity Score 183

Funny campaign.

kaustavghosh17's picture
kaustavghosh17
Activity Score 3

Funny campaign.. But i guess desperate times call for desperate measures...

joan_of_argh's picture
joan_of_argh
Activity Score 3

Brilliant n beautiful packaging

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