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Konzerthaus Dortmund: The Konzertmilch case

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season.

Advertising Agency: Jung von Matt, Germany
Involved Agency: Jung von Matt/Elbe
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Director: Damjan Pita
Client Counseling: Jochen Schwarz, Dajana Quurk, Marijke Fisser
Strategy: Liane Siebenhaar
Agency Producer: Meike van Meegen
Film Production: Markenfilm GmbH & Co.
Audio Production: Infected Postproduction
Composer: Joseph Haydn
Post Production: Infected Postproduction, VCC Agency für Postproduction
Regie: Silvio Helbig
Cut: Tobias Suhm, Niels Münter
Text: Henning Robert, Jan-Hendrik Scholz
Sound Mixer: Mikis Meyer
Producer: Johannes Bittel, Claudia Westermann
Intendant: Benedikt Stampa

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22 comments

cracker66's picture
cracker66
163 pencils

likeable

morse's picture
morse
15439 pencils

Genius. So, did the classical music treated milk tastes better?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alec K's picture
Alec K
43 pencils

Very smart.

Sushi lover's picture
Sushi lover
905 pencils

want to try one :) very interesting

Dream needs to be big!

Prof's picture
Prof
1453 pencils

JvM are starting to flood stuff again, cannes seems to be coming. I have yet to see something worthy of a piece of metal. this was just cute.

Quite really.

everartz's picture
everartz
7611 pencils

nice.. creative.. original.. beautiful.. clap clap clap clap clap

| Everartz |

JoeDi's picture
JoeDi
6 pencils

great milk!

Glut's picture
Glut
3947 pencils

Excellent! even the product´s packaging is great.

That One Guy's picture
That One Guy
266 pencils

Great creative. But what made me like it even more was the packaging. God job dudes.

sirvan's picture
sirvan
29870 pencils

Beautiful all around

+++

"I love some things, and don't love some other things."

oanabarbu10's picture
oanabarbu10
105 pencils

Brilliant campaign on every spot!

mrakamu's picture
mrakamu
915 pencils

Standing Ovation!

Hiperion's picture
Hiperion
3138 pencils

Great job!!!!

JeffP's picture
JeffP
810 pencils

Was that Mheuzart?

alfredoseow's picture
alfredoseow
19 pencils

nice concept... but i wonder if its a one off thingy

alfredoseow's picture
alfredoseow
19 pencils

nice concept... but i wonder if its a one off thingy

alfredoseow's picture
alfredoseow
19 pencils

nice concept... but i wonder if its a one off thingy

Juan Ferero's picture
Juan Ferero
15 pencils

Awesome

gaurk's picture
gaurk
37 pencils

Heart beat quickened, flushing, tears in my eyes...

Draper's picture
Draper
183 pencils

Funny campaign.

kaustavghosh17's picture
kaustavghosh17
3 pencils

Funny campaign.. But i guess desperate times call for desperate measures...

joan_of_argh's picture
joan_of_argh
3 pencils

Brilliant n beautiful packaging

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