Konzerthaus Dortmund: The Konzertmilch case

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season.

Advertising Agency: Jung von Matt, Germany
Involved Agency: Jung von Matt/Elbe
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Director: Damjan Pita
Client Counseling: Jochen Schwarz, Dajana Quurk, Marijke Fisser
Strategy: Liane Siebenhaar
Agency Producer: Meike van Meegen
Film Production: Markenfilm GmbH & Co.
Audio Production: Infected Postproduction
Composer: Joseph Haydn
Post Production: Infected Postproduction, VCC Agency für Postproduction
Regie: Silvio Helbig
Cut: Tobias Suhm, Niels Münter
Text: Henning Robert, Jan-Hendrik Scholz
Sound Mixer: Mikis Meyer
Producer: Johannes Bittel, Claudia Westermann
Intendant: Benedikt Stampa