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Cinema invitation

Agency: 
Published/Aired: 
August 2010
Description: 

In order to show the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema hall, we have placed a roll wall inviting people to have a free coffee before the movie, but, with a little catch; it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.

Comments (9)

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Highest Rated

Hiperion's picture
Hiperion
Activity Score 3138

SImply and clever

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, great idea, smart connection.

andyStock's picture
andyStock
Activity Score 666

Yes great idea - and very low-cost too.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

true, but small audience.

Guest's picture
Guest

Smart.

dreadboy's picture
dreadboy
Activity Score 413

small audience, but can be translated to wider ones - ie. having a billboard in german in a city square, with free something and spreading the billboards with the translation circularly around the square.
Then again, this might be targeting locals, that are sure to live close by, and more prone not to speak other languages.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

riyelam's picture
riyelam
Activity Score 366

Cool

Lucylu's picture
Lucylu
Activity Score 109

I really like this idea - very different and for a good cause.

Hibon's picture
Hibon
Activity Score 3736

Simple nice idea!!!!

Simple ideas are the best !

Hiperion's picture
Hiperion
Activity Score 3138

SImply and clever

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