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Cinema invitation

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Published/Aired: 
August 2010
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In order to show the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema hall, we have placed a roll wall inviting people to have a free coffee before the movie, but, with a little catch; it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.

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Highest Rated

Hiperion's picture
Hiperion
3138 Activity Scores

SImply and clever

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