Koleston Naturals: Change

Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007

40 comments

Eightball's picture
Eightball
200 pencils

This is great.

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

Stunning, although I can imagine there are only a very limited number of billboards that would sport the beautiful location + sunset/sunrise behind it to make this work.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

yeah! I`ll give it the jarne-award.

Wordnerd's picture
Wordnerd
6662 pencils

oh, nice! but why did they cut out her face, too? printed in black would have been nicer for me

Enas's picture
Enas
741 pencils

hair color should match the face and eye color...mmmm but did they mean that ? i hope so coz its llllllllovelyyyyy

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture
Guest

you wouldnt see it as well against the bright sunlight in the mornings

Copydog's picture
Copydog
129 pencils

Interesting.

amsterdam73's picture
amsterdam73
374 pencils

looks nice
nice looks

;-)

Vicomte's picture
Vicomte
287 pencils

I think it´s very nice

calderon's picture
calderon
22 pencils

excelent!!

john doe's picture
john doe
1571 pencils

very good!

marillo's picture
marillo
10 pencils

cannes! GREAT AND BRILLIANT!

bknowlden's picture
bknowlden
3647 pencils

Nice job guys !

Bibhuti's picture
Bibhuti
30 pencils

This is a brilliant idea. A person who observes the billboard at different times of day can really appreciate such an innovative concept. Not sure if this will have same impact on one time visitor.

Bibhuti
http://adoholik.com

rajar's picture
rajar
91 pencils

niiiice!

everartz's picture
everartz
7611 pencils

wow!!! this is very very nice.. good job boys!!!
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Everartz

| Everartz |

48aaa48's picture
48aaa48
12 pencils

Bravooo!!!

nice gaijin's picture
nice gaijin
815 pencils

lovely idea, but could someone move this goddamn billboard so I can enjoy the view? Besides, it only makes sense when you see the images together. Is anyone walking by this during the daytime going to go "hey, if it were dawn, her hair would be red!"

sodomy's picture
sodomy
262 pencils

สู่ยอดปาเลอ I like the idea. Play with natural

thirty6chambers's picture
thirty6chambers
1464 pencils

i don't know about this. i had the same idea (using billboard stencils over a natural landscape) for something else but decided to not go with it because it's kinda been done and won a clio last year: http://adsoftheworld.com/media/ambient/adidas_adicolor_blue

bacolo69's picture
bacolo69
82 pencils

Not the same bro. The only thing i would have done differently would have been the eyes, nose and mouth, just leave it in black...nice billboard.

thirty6chambers's picture
thirty6chambers
1464 pencils

the use of media IS essentially the idea. both had a purpose for utilizing what's behind the poster and even that isn't too different.

Luis Maram's picture
Luis Maram
252 pencils

Great. This is what adv needs. Great ideas, new and affordable concepts.

a2o's picture
a2o
139 pencils

I agree...

All ears's picture
All ears
233 pencils

Smart, like it lots.

rourke's picture
rourke
49 pencils

great idea

poojagadodia's picture
poojagadodia
194 pencils

http://www.watgame.com
beautifulllllllllllllllllllll!!!!!!!!!!!

Wigo's picture
Wigo
51 pencils

Nice Idea

lawrencevon's picture
lawrencevon
143 pencils

fantastic! great work!

funky_frogii's picture
funky_frogii
2538 pencils

good job

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

karaba's picture
karaba
112 pencils

well done guys

JamurPutih's picture
JamurPutih
263 pencils

simply fantastic!

end of joy, enjoy

capywriter's picture
capywriter
5511 pencils

Just wondering... isn't the result way better on photo, like presented here, than it was if you would see it in real life?

Antony74's picture
Antony74
8 pencils

Not so original. Done almost 10 years before: http://adsoftheworld.com/media/ambient/wrangler_winter

pscs's picture
pscs
440 pencils

this is cool!

alex_wang's picture
alex_wang
6 pencils

IT'S SO COOL

LaMarti's picture
LaMarti
18 pencils

I would visit this billboard many times

Liverpudillian's picture
Liverpudillian
58 pencils

very very smart idea ... i like it ... it really works wiz the natural ingredients point

mabdo's picture
mabdo
8 pencils

excellent!

Guest's picture
Guest

Best idea I've seen so far!

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