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Koleston Naturals: Change

Koleston Naturals: Change
Your rating: None Average: 8.4 (104 votes)

Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007

40 Comments

Eightball's picture 200 pencils

This is great.

LimitedTimeOffer's picture 202 pencils

Stunning, although I can imagine there are only a very limited number of billboards that would sport the beautiful location + sunset/sunrise behind it to make this work.

Jarne von Wolfsburg's picture 282 pencils

* * * * *

yeah! I`ll give it the jarne-award.

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Wordnerd's picture 6617 pencils

oh, nice! but why did they cut out her face, too? printed in black would have been nicer for me

Enas's picture 743 pencils

hair color should match the face and eye color...mmmm but did they mean that ? i hope so coz its llllllllovelyyyyy

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture

you wouldnt see it as well against the bright sunlight in the mornings

Copydog's picture 126 pencils

Interesting.

amsterdam73's picture 374 pencils

looks nice
nice looks

;-)

Vicomte's picture 287 pencils

I think it´s very nice

calderon's picture 22 pencils

excelent!!

john doe's picture 1575 pencils

very good!

marillo's picture 10 pencils

cannes! GREAT AND BRILLIANT!

bknowlden's picture 3676 pencils

Nice job guys !

Bibhuti's picture 30 pencils

This is a brilliant idea. A person who observes the billboard at different times of day can really appreciate such an innovative concept. Not sure if this will have same impact on one time visitor.

Bibhuti
http://adoholik.com

rajar's picture 91 pencils

niiiice!

everartz's picture 7590 pencils

wow!!! this is very very nice.. good job boys!!!
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Everartz

| Everartz |

48aaa48's picture 12 pencils

Bravooo!!!

aaa

nice gaijin's picture 815 pencils

lovely idea, but could someone move this goddamn billboard so I can enjoy the view? Besides, it only makes sense when you see the images together. Is anyone walking by this during the daytime going to go "hey, if it were dawn, her hair would be red!"

sodomy's picture 264 pencils

สู่ยอดปาเลอ I like the idea. Play with natural

thirty6chambers's picture 1472 pencils

i don't know about this. i had the same idea (using billboard stencils over a natural landscape) for something else but decided to not go with it because it's kinda been done and won a clio last year: http://adsoftheworld.com/media/ambient/adidas_adicolor_blue

bacolo69's picture 82 pencils

Not the same bro. The only thing i would have done differently would have been the eyes, nose and mouth, just leave it in black...nice billboard.

thirty6chambers's picture 1472 pencils

the use of media IS essentially the idea. both had a purpose for utilizing what's behind the poster and even that isn't too different.

Luis Maram's picture 242 pencils

Great. This is what adv needs. Great ideas, new and affordable concepts.

I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com

a2o's picture 139 pencils

I agree...

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a2obspl

www.alpha2omega.in

All ears's picture 233 pencils

Smart, like it lots.

rourke's picture 46 pencils

great idea

poojagadodia's picture 194 pencils

http://www.watgame.com
beautifulllllllllllllllllllll!!!!!!!!!!!

Wigo's picture 51 pencils

Nice Idea

lawrencevon's picture 149 pencils

fantastic! great work!

funky_frogii's picture 2548 pencils

good job

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

karaba's picture 112 pencils

well done guys

JamurPutih's picture 265 pencils

simply fantastic!

end of joy, enjoy

capywriter's picture 5526 pencils

Just wondering... isn't the result way better on photo, like presented here, than it was if you would see it in real life?

Antony74's picture 8 pencils

Not so original. Done almost 10 years before: http://adsoftheworld.com/media/ambient/wrangler_winter

pscs's picture 440 pencils

this is cool!

alex_wang's picture 6 pencils

IT'S SO COOL

LaMarti's picture 18 pencils

I would visit this billboard many times

Liverpudillian's picture 58 pencils

very very smart idea ... i like it ... it really works wiz the natural ingredients point

mabdo's picture 8 pencils

excellent!

Guest's picture

Best idea I've seen so far!

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