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Koleston Naturals: Change
Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007
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Comments
This is great.
Stunning, although I can imagine there are only a very limited number of billboards that would sport the beautiful location + sunset/sunrise behind it to make this work.
* * * * *
yeah! I`ll give it the jarne-award.
oh, nice! but why did they cut out her face, too? printed in black would have been nicer for me
hair color should match the face and eye color...mmmm but did they mean that ? i hope so coz its llllllllovelyyyyy
Interesting.
looks nice
nice looks
;-)
I think it´s very nice
excelent!!
very good!
cannes! GREAT AND BRILLIANT!
Nice job guys !
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brandon
www.brandonknowlden.com
This is a brilliant idea. A person who observes the billboard at different times of day can really appreciate such an innovative concept. Not sure if this will have same impact on one time visitor.
Bibhuti
http://adoholik.com
niiiice!
wow!!! this is very very nice.. good job boys!!!
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Everartz
Bravooo!!!
lovely idea, but could someone move this goddamn billboard so I can enjoy the view? Besides, it only makes sense when you see the images together. Is anyone walking by this during the daytime going to go "hey, if it were dawn, her hair would be red!"
สู่ยอดปาเลอ I like the idea. Play with natural
i don't know about this. i had the same idea (using billboard stencils over a natural landscape) for something else but decided to not go with it because it's kinda been done and won a clio last year: http://adsoftheworld.com/media/ambient/adidas_adicolor_blue
Not the same bro. The only thing i would have done differently would have been the eyes, nose and mouth, just leave it in black...nice billboard.
the use of media IS essentially the idea. both had a purpose for utilizing what's behind the poster and even that isn't too different.
Great. This is what adv needs. Great ideas, new and affordable concepts.
Creativity is an inner monster.
http://blog.luismaram.com
I agree...
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a2obspl
www.alpha2omega.in
Smart, like it lots.
great idea
http://www.watgame.com
beautifulllllllllllllllllllll!!!!!!!!!!!
Nice Idea
fantastic! great work!
good job
well done guys
simply fantastic!
end of joy, enjoy
Just wondering... isn't the result way better on photo, like presented here, than it was if you would see it in real life?
Not so original. Done almost 10 years before: http://adsoftheworld.com/media/ambient/wrangler_winter