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Koleston: Elevator

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Your rating: None Average: 4.2 (19 votes)

Don't let water fade your hair color.

Advertising Agency: Leo Burnett, Puerto Rico
Creative Director: Víctor Cabezas
Art Director: Fabio Gil
Copywriter: Nánel Rodríguez
Other additional credits: Roberto Acevedo, Fernando Dávila
Released: December 2008

11 Comments

Guest's picture
3

muy bueno

ORISHAS76's picture 344 pencils

La idea no es mala, sólo que el medio se ha utilizado ya.
Seguramente veremos ideas como estas unas 300 veces más.

http://adsoftheworld.com/media/ambient/claro_elevator
http://adsoftheworld.com/media/ambient/oreo_elevator

jsantanaxp's picture 419 pencils

I Agree.

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http://comunique9.blogspot.com

spam052's picture 25 pencils

que es esto un nuevo servicio para ahogar a la esposa??? orio hizo lo mismo con una galleta en el elevador que se sumergia en un vaso de leche.

Guest's picture

alomejor amnistia puede usar esta idea para conciensar a la gente de las tortura contra mujeres en otros paises.

barcreativo.com's picture 2752 pencils
shitix-'s picture 227 pencils

I have seen the same ambient idea for a soda product a few years ago..
the message was about "bubbles" or something like that.
pitty i dont have the link,but ok just wanna mention it.

fucking timing

Guest's picture

Creo estan confundiendo el uso de un medio con el copiar, el hecho de que uses un medio que se utilizó antes no significa que ya se hizo pq en ese caso no pautariamos avisos en prensa pq otros 10,000 anunciantes ya lo hicieron, o no uses TV pq ya se hizo. Creo que el valor es distinto en este caso, creo que la ejecución del busshelter me gusta mas pero esta no es mala pq ya se haya utilizado el medio.

pinkshick's picture 37 pencils
3

Isn't the shampoo supossed to be used only in the hair? And in the execution they are putting all together hair, face, opened eyes, and by the way, face on water wearing makeup... o_O

Also, in my short life, I've never seen a shampoo which make bubbles... I would like to try it!

Quiero el shampoo que hace burbujas! XD

Guest's picture

The product is hair dye not shampoo

Guest's picture

Pelotudo, No es shampoo es tinte de pelo, y es para demostrar que el color no se desvanece por más que te metas al agua. Hay que leer antes de hablar.

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