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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Kofukan Therapy Center: Shiatsu
Press to Relax. Shiatsu Kofukan.
Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director: Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Rodrigo Paredes
Released: April 2008
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Comments
KEWOOOOOOL!!!
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Everartz
niceee tattooo, who's tha girl rodrigo?
popping cysts! yum!
Cool poster!
It really invites you to touch, well done.
ahhh yess, the pleasure of popping bubble wrap, very clever. and if I relax with that, then in an interesting lateral way, I might buy into the shiatsu massages, so well done.
very cool! like it
a branded tramp stamp? okie dokie..
"Our factories make cosmetics. We sell hope." -M.Factor
Very very very cool. I like it.
But where is the boat splash??
I thought popping bubble wrap was a sign that you are nervous, not relaxed.
ribs cracking? that's not a very relaxing thought.
I really like the idea, but walking by this, I wouldn't expect anyone to know to press on it, even though it's written there. It's unexpected, so there needs to be more of a prompt for the audience to interact with the poster.
Awesome stuff
very clever.. i want to be pressed.
anyone noticed that it's only gonna work once?
better as a dm than a poster methinks.
Great Work.
I would not only press, I would GRAB or LICK!
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