ADVERTISING

KLM

Invisible chair

Description

KLM airlines has launched a new “‘Economy Comfort zone in response to customer demands for greater comfort and more choice in Economy Class on intercontinental flights.” To publicize their new spaces on board (i.e. up to ten centimeters more legroom and back supports that can recline twice as far), they put a man sitting on what looks to be an invisible chair at the Manchester Airport.

This professional campaign titled 'Invisible chair' was published in United Kingdom in May, 2010. It was created for the brand: KLM, . This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 14 years ago.

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