Kleenex Flushable Wipes: Home Toilets

Kleenex Flushable Wipes: Home Toilets

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Andy Dilallo, Jay Benjamin
Art Director: John Lam
Copywriter: Geoff Reid
Illustrator/Designer: Aydin Bajugi
Photographer: Jon Higgs
Released: April 2007

Your rating: None Average: 8 (1 vote)

Comments

This sounds like a great idea, and it sure works. However, if it's not really your home, do you feel like at home? Not. You feel like you're taking a dump at your better half's parents, hoping that there will be no gas leaks.

"Pastes like shit."

I like this idea but you would never get me to touch that communal pack of wipes constantly being covered in fecal residue. I never see people washing their hands BEFORE they go in the stall. So I'll pick-up my own pack at the store thank you. Cool idea decorating the stalls though.

A great ambient idea.

Did it go ahead?

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It's only an ad.

the pictures are fake. anybody can make out.. was this really created??

nice idea though.

ideas....30 minutes nahi toh free.

Let's hope it is real. Because there's no reason to have those dirty scuzzy wall partitions if it's not. Come to think of it, even if it real they should have retouched it.

ideas and concept goes ahead

Good one Reno and Vegas

Very nice. I'd take a s*** as easily as in any other place, tough...

Good effort, cool visuals.

what if u make it vice versa the decoration, out side is looking like home and so on
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Very good idea. I would love to have the restrooms of my agency painted that way!
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In God I trust

The Result: 'unprecedented discussion'.

Yeah, 'cos there was no discussion before that. I think we as an industry have taken this effectiveness bollocks too far, don't you think?

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