A flat die-cut shirt was printed on paper and inserted into a popular lifestyle publication – giving the impression that the shirt had been flattened by the pages of the magazine.
Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Copywriter: Paul Chan
Art Directors: Paul Chan, V Lau
Photographer: Steve Wong
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14 Comments
Like the name (we New Zealanders are known as "Kiwis" but name is from a flightless nocturnal bird, as opposed to the furry fruit by the same name). But this? Not sure
thanks for that.
fush and chups.
No worries, feeesh end cheeps.
ha.
fair play.
We Americans are known for our flightless bird as well. It's called JetBlue.
Ha ha, love it.
Awesome product demonstration. So simple, i wish i'd done that. Bastard !
wow...now thats good stuff.. these days, innovation always works, evn with a so-so idea.
~ old habits die hard, older ones never do ~
yesss definitively very good
nice and simple. but why loose sheet? it can be mislead as a bookmark idea. i prefer it attached to the magazine.
I'd agree with that, but maybe because they wanted the shirt to look like if flatened because it was inside the magazine, not part of it?
www.adforce1.ae
i think it's brilliant... make used of a media.
live life the fullest
feels flat to me, no pun intended. Something that's nice in theory, but not so in actual execution
• http://mikelightman.com/blog •
it rings my bell. what a simple idea. nice and good use of media.