KitKat: Jesus

Adveritsing Agency: Ubachswisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Thijs de Boer
Copywriter: Thijs de Boer
Art Directors: Martijn van der Werf, Steef Nijhof

15 comments

morse's picture
morse
16413 pencils

This is really fun, but it will offend religious people.

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nepstein's picture
nepstein
197 pencils

Religious groups take offense to Harry Potter too. You can't please everyone and this too good of an idea to throw out for such a mundane reason. If you recall, this news story went global within a day reaching tens of millions of people.

Hibon's picture
Hibon
3731 pencils

Yes, it's funny and it proves a very sad part of ourselves: Economic competition is the new world religion. Every idea is OK to sell a product and who cares about respect.

Simple ideas are the best !

sirvan's picture
sirvan
29870 pencils

I've seen some really offensive stuff here on AOTW (I'm not religious btw), but this just isn't offensive. It's simply playing off a popular "phenomenon" of idiots "seeing" Jesus in everything from burnt toast to a spotty suntan. Yeah, it's a bit ballsy, but it plays off of the very "gimme a break" feeling of most people when they hear of YET another story like this. I like the fact that it's not taking itself seriously at all. Bravo.

+++

"I love some things, and don't love some other things."

satrianee's picture
satrianee
3748 pencils

I know it's not polite to say... But some really deserves to be made fun of... Enjoying idea.

everartz's picture
everartz
7611 pencils

religion sucks and anything related to it sucks too..

| Everartz |

Guest's picture
Guest

what are you saying? please...you're wasting space here.

germanhudders's picture
germanhudders
336 pencils

Not sure if it works, it might have been nice to ask the people afterwards to take bites and find "jesus" and offer something to the kit-kat that most resembled jesus and then publish it... but then again that might offend people not sure... BUt a really creative idea nonetheless

ylonmc's picture
ylonmc
59 pencils

this is super

felice's picture
felice
73 pencils

Politically incorrect... but extremely fuuuunny!!!!

julian84's picture
julian84
102 pencils

HAHAHAHA this is so freaking clever!! thumbs up!!

bad copy's picture
bad copy
808 pencils

Someone bless Ubachswisbrun/JWT.

Maliheh's picture
Maliheh
79 pencils

lol nice

wt da?

Guest's picture
Guest

Why Jesus? Nothing else would have had such bite...

karivara's picture
karivara
17 pencils

Why Jesus? Because nothing else would have had such bite!

Brands are brewed in your head!

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