The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.
Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt
Released: December 2012.