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Free No-WiFi Zone

Agency: 
Published/Aired: 
December 2012
Description: 

The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.

Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt

Comments (9)

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Highest Rated

Lisbon freak's picture
Lisbon freak
Activity Score 494

Me jealous...

kleenex's picture
kleenex
Activity Score 43371

THANKS!!!!

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

NICE!

Love creating ads..

VampAd's picture
VampAd
Activity Score 1151

My eyes are full of tears. Beautiful.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

sweet

Owolawi's picture
Owolawi
Activity Score 1528

Brilliant!

Kazu Sato's picture
Kazu Sato
Activity Score 107

Awesome

joelapompe's picture
joelapompe
Activity Score 3830

I love it!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

this will go viral for sure :)

Lisbon freak's picture
Lisbon freak
Activity Score 494

Me jealous...

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