Kit Kat: Free No-WiFi Zone

The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.

Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt
Released: December 2012.

9 comments

kleenex's picture
kleenex
34115 pencils

THANKS!!!!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

NICE!

Love creating ads..

VampAd's picture
VampAd
1153 pencils

My eyes are full of tears. Beautiful.

CrackerJackWorks's picture
CrackerJackWorks
14511 pencils

sweet

Owolawi's picture
Owolawi
1514 pencils

Brilliant!

Kazu Sato's picture
Kazu Sato
107 pencils

Awesome

Nike Diesel's picture
Nike Diesel
13389 pencils

this will go viral for sure :)

Lisbon freak's picture
Lisbon freak
473 pencils

Me jealous...

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