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Universal Studios Hollywood's King Kong 360 3D

Agency: 
Published/Aired: 
June 2010
Description: 

Universal Studio's publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.

Advertising Agency: David&Goliath, USA
Photographer: Jonathan Alcorn
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Outdoor Media Company: GranDesign
Media Consultant: Aiellen Shaw
Media Consultant: Ari Chasin

Comments (30)

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Highest Rated

RAM KATE's picture
RAM KATE
Activity Score 765

Needed more imagination. The visuals look too artificial to call it 3-D

RAM KATE

ivan's picture
ivan
Guest's picture
Guest

awesome media Arts idea

huhjyu2bono's picture
huhjyu2bono
Activity Score 18
Hiperion's picture
Hiperion
Activity Score 3138

cheap and effective
congratulations!!!

Guest's picture
Guest

King Kong back! Fantastic!

dsklan's picture
dsklan
Activity Score 1926

fantastic execution, but idea is not new,
was done for an other blockbuster like hulk or something similar,
but the footsteps are so cool, it deserves an award;)

sirvan's picture
sirvan
Activity Score 29860

Do you have a link?

+++

"I love some things, and don't love some other things."

TommyO's picture
TommyO
Activity Score 1866

Fantastic indeed!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Looks huge. Great idea

Ramezani's picture
Ramezani
Activity Score 315

very cool! can some one explain, where the brand is? the annulment?

R U serious's picture
R U serious
Activity Score 416

David & Goliah awesomeness...

Say my name, say my name...

Guest's picture
Guest

Very cool work, but this is a human´s footprint, the gorilla´s foot have a thumb like hands

http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0

Bull's picture
Bull
Activity Score 48

Very cool idea, but this is a human´s footprint, gorilla´s foot have a thumb like hands

http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0

sloppy4's picture
sloppy4
Activity Score 1494

sorta cool. but when i go to the beach, i like to see the waves and the sand. not an annoying ad.
be nice if advertisers exhibited a bit of decorum.
it's no wonder people hate advertising folks.

MJStinson77's picture
MJStinson77
Activity Score 601

Love it.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Really great idea. Definitely is eye catching and grabs attention.

bi_sign's picture
bi_sign
Activity Score 262

Great idea

so cute

i love it

Guest's picture
Guest

did u see the camershal for king kong 360 3d wasnt that awsome :> :D

L. Wiesen's picture
L. Wiesen
Activity Score 1296

really fine...

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

I love it. Amazing!

Shingo's picture
Shingo
Activity Score 408

LOOOL
Really AMAZING!

Anne86's picture
Anne86
Activity Score 26

Good!!

Guest's picture
Guest

hw do they know that is a advertising for king kong?

Guest's picture
Guest

On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.

Produced Visuals where disseminated viral.

Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.

Ari Chasin
Grandesign

Guest's picture
Guest

On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.

Produced Visuals where disseminated viral.

Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.

Ari Chasin
Grandesign

jbuckingham's picture
jbuckingham
Activity Score 901

Yeah someone did the crushed car in the UK- for Godzilla perhaps?
Love the footprints though.

Cube's picture
Cube
Activity Score 458

would love to see this on the beach

clayology com's picture
clayology com
Activity Score 245

Simply Great..I love the idea!!

Ads u create needs Attention!! http://www.claycardstudio.com

RAM KATE's picture
RAM KATE
Activity Score 765

Needed more imagination. The visuals look too artificial to call it 3-D

RAM KATE

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