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My Owner

Agency: 
Published/Aired: 
June 2010
Description: 

Guerilla tactic: Self-adhesive message designed to build brand awareness for those who are oblivious to the benefits of posting your unwanted possessions on kijiji.

Advertising Agency: CrackerJack Media, Calgary, Canada
Creative: Jack Adamson

Comments (7)

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Highest Rated

Zulu-1's picture
Zulu-1
Activity Score 130

awesome idea!

Guest's picture
Guest

clever

Guest's picture
Guest

But the people who would see these stickers would be the ones who dumpster-dive. They already know that there is value in "another person's trash." Unless the trash isn't taken out for a long time, so that other people who are dumping their trash might see them.

Guest's picture
Guest

I think dumpster divers are their target. They'll see what its worth and sell at kiji instead of selling somewhere else or keeping it to themselves.

But as a creative idea its been done. By students from Miami ad school if I recall and others.

Guest's picture
Guest

I like the idea.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

I like the idea.

Zulu-1's picture
Zulu-1
Activity Score 130

awesome idea!

Guest's picture
Guest

I don't think this nails it down. No pun intended. You're competeing with Craigslist, why should people go to ebay?

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