kijiji: My Owner
Guerilla tactic: Self-adhesive message designed to build brand awareness for those who are oblivious to the benefits of posting your unwanted possessions on kijiji.
Advertising Agency: CrackerJack Media, Calgary, Canada
Creative: Jack Adamson
Published: June 2010
7 comments
clever
But the people who would see these stickers would be the ones who dumpster-dive. They already know that there is value in "another person's trash." Unless the trash isn't taken out for a long time, so that other people who are dumping their trash might see them.
I think dumpster divers are their target. They'll see what its worth and sell at kiji instead of selling somewhere else or keeping it to themselves.
But as a creative idea its been done. By students from Miami ad school if I recall and others.
I like the idea.
I like the idea.
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http://keithstoeckeler.com
http://allthatinspires.me
awesome idea!
I don't think this nails it down. No pun intended. You're competeing with Craigslist, why should people go to ebay?