Kia: Cockpit

New Jumbo pickup 125hp.

Advertising Agency: Matchbox, Bangkok, Thailand
Creative Directors: Vinai Ngamphatiphong, Kraichit Charernpanich
Art Director: Nuttayut Sankla
Copywriter: Pongchai Rattanasiriluk
Photographer: Chub Cheevit Studio
Illustrator: Chub Nokkeaw
Published: May 2008


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Funny, this one works for me...
The only thing I don't get is why they are wearing elmets...

peak900's picture
211 pencils

They are wearing helmets because they don't want to be identified ... Kia, huaaa ...

LimitedTimeOffer's picture
200 pencils

@guest: Real pit crews usually wear helmets for the same reasons drivers do.

@peak900: If that "joke" is any indication of your creative ability, hopefully you don't work in the ad business.

rebelscum's picture
2112 pencils

Just wouldn't read as a pit crew if they weren't wearing helmets. Even with the body suits.

Client idea, no doubt :)


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

Dee Myster's picture
Dee Myster

Maybe cuz fast moving pineapples could cause serious harm...

Seixas's picture
95 pencils


Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

Don't they have photoshop?

Calibarak's picture
302 pencils


elnietodeNicho's picture
360 pencils

125hp? for a pickup? you gotta be kidding me!

®'s picture
132 pencils

ok. but what does it look like? it's not a benz so you can make an ad without the product...

Whitefang's picture
509 pencils

Same old twist reality b/c it's faster formula. yawn.

raverus's picture
1476 pencils

hehe, not that bad!

Blue Koala's picture
Blue Koala
199 pencils

take more time on photoshop first.
it ruins the humor in the ads.
Just an opinion.

Just an opinion.

120 pencils


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Idea is good but the bad photoshopping ruins half of the impression.

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Jajajajaja... Buena idea... Felicitaciones...
"Critica sólo lo que puedas hacer mejor"

NatalieM's picture
1687 pencils

The NASCAR pit is quite a trend in ads these days. Not sure if it's needed here. They're talking about cargo load for the Kia, no?

Photoshopping isn't believable yet. Keep working on it!

rocketman's picture
387 pencils

forget about photoshop, take the damn picture. well, if kia really bought the ad and has some money for production, that is.
by the way, ivan, this is not an ambient execution. it probably belongs in the print archive. cheers.

blueturtles's picture
237 pencils

so i've heard that the reason why the lexus was more successful in their campaign that the infiniti was because lexus showed the car and infiniti didn't. the target market likes to see the car. i guess since it's ads of the world, there is creative license to do it, but i wouldn't be surprised if it was a killed ad.

vivalkiller21's picture
12 pencils

that work for thai traditional style it's not for international but it's done 555

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