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Fakation

Agency: 
Published/Aired: 
July 2015
8949

Gusturi de vacanta de la KFC

Description: 

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real.

Ambient advertisment created by McCann, Romania for KFC, within the category: Food.

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Directors: Nadejda Ghilca, Bogdan Teodorescu

Comments (6)

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Highest Rated

Sebacueba's picture
Sebacueba
Activity Score 20

It would be more interesting if there were some price involved, like winning the real vacation according the destination you choose to fake.

JustMaulik's picture
JustMaulik
Activity Score 98

What?
Where's the insight?
Useless gimmick.

damnson's picture
damnson
Activity Score 11517

The insight is there, but the idea is pretty dumb.

An axe murderer of ads.

Sebacueba's picture
Sebacueba
Activity Score 20

It would be more interesting if there were some price involved, like winning the real vacation according the destination you choose to fake.

kleenex's picture
kleenex
Activity Score 48087

I 1000% agree here.

SmAsh's picture
SmAsh
Activity Score 590

This gimmick is so good for nothing

kevinoonline's picture
kevinoonline
Activity Score 6

Really?

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