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Beware of Polar Bear

Agency: 
Published/Aired: 
March 2008
718
Description: 

Ambient advertisment created by Quadrant, India for Kelvinator, within the category: Electronics, Technology.

This house is cooled by the coolest one.

Advertising Agency: Quadrant Communications, Mumbai, India
Creative Directors: Paul Menacherry, Sachin Karle
Art Director: Prashant Chavan
Copywriter: Deepak Aswani

Comments (16)

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Highest Rated

amenu's picture
amenu
Activity Score 10

See this ad is not practical.

-Who are the target ? only a few pwrcentage(5-10)of audiance ? ~ I have a option,.. stay the created team in front of each gate .. and explain the meaning of ad to visitors ! ~

-Capture is very bad casue the human presence.(if use in newspaper)

-Any house owners allow to put this small board on gate ?

Pease do some practical.

```I think Kelvinator's media director is older fool fellow to go with this```

Wordnerd's picture
Wordnerd
Activity Score 6692

ha. ha.

lame.

capywriter's picture
capywriter
Activity Score 5509

I actually like the idea! I'm just not such a fan of the used line 'This house is cooled by the coolest one'. I see it's related to the company's baseline, but putting it like that sounds a bit awkward, at least to me.

theanc's picture
theanc
Activity Score 2783

I think it's cool but nobody will stop to read the little lines where you discover that's about an ad.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

artiam's picture
artiam
Activity Score 123

And nobody would want that tacky sign hanging outside their home, or any ad for that matter.

dico's picture
dico
Activity Score 332
kergu's picture
kergu
Activity Score 6795

great!!

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

A polar bear... A penguin... Why don't we throw a reindeer into the mix while we're at it?...

StuartLittle's picture
StuartLittle
Activity Score 468

If it is cooled then why should people beware of it. Is the coolness harmfull.

funky_frogii's picture
funky_frogii
Activity Score 2538

no but the polar bear is

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

thirty6chambers's picture
thirty6chambers
Activity Score 1464

wtf

StuartLittle's picture
StuartLittle
Activity Score 468

thats why conveying the wrong message

drunk dave's picture
drunk dave
Activity Score 1066

Your comments are as intelligent as the ads you submit on the forum. Beware of large white bear inside because it's so very cold inside that we are able to have a large white polar bear inside (it like the cold). Dooh!
Crap ad though.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Very Lame attempt!

aintnobusy's picture
aintnobusy
Activity Score 30

liked it !!!!

sneakyhands's picture
sneakyhands
Activity Score 1857

very cool way to say ultra cool, but i don't see anyone putting these up at home. it could work for businesses like restaurants, shops or offices. yes it could.

amenu's picture
amenu
Activity Score 10

See this ad is not practical.

-Who are the target ? only a few pwrcentage(5-10)of audiance ? ~ I have a option,.. stay the created team in front of each gate .. and explain the meaning of ad to visitors ! ~

-Capture is very bad casue the human presence.(if use in newspaper)

-Any house owners allow to put this small board on gate ?

Pease do some practical.

```I think Kelvinator's media director is older fool fellow to go with this```

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