Kellogg's Cereals: Drop a jeans size

Kellogg's Cereals: Drop a jeans size

Advertising Agency: H&C-Leo Burnett, Beirut, Lebanon
Via: directdaily

Your rating: None Average: 6.8 (32 votes)

Comments

alvinpck's picture

The idea is ok. Would this do any good for young audiences?

...
http://alvinpck.deviantart.com/gallery/

I guess not...

i'm thinking something nasty.

Not so great a campaign....

1) Why only female mannequins?
2) Does it mean you will be caught with your pants down with Kellog's Cereals?

Anyways, Dropping the jeans all the way down to the knees seems rather ridiculous and in bad taste... hanging precariously on the butt or the mannequin propped to hold onto the loose jeans would have been better..

www.wordsofbabel.blogspot.com

might have double meaning

good idea, misguided execution

I've seen this in student books before

I don't get it

It says, that with Kellog's cereals you lose those extra pounds and manage to drop a jeans size!!!!!

www.wordsofbabel.blogspot.com

hehehehehehehe funny

illustr8r's picture

It should be more specific, no one is dropping a jean size eating frosted flakes.

Kevin Calero
kevincalero.com

if a mannequin must drop a dress size...we are all in trouble. It is a great idea, but the mannequins should have been larger or something. I personally would go with it, but i'm sure there would be some PR problems.

its that so called a REAL DOLL...for them?