Kellogg's Cereals: Drop a jeans size

Advertising Agency: H&C-Leo Burnett, Beirut, Lebanon
Via: directdaily

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alvinpck's picture
1467 pencils

The idea is ok. Would this do any good for young audiences?


judy.y's picture
79 pencils

I guess not...

klaussnow's picture
1677 pencils

i'm thinking something nasty.

... its already been done...

vidya.shankaran's picture
724 pencils

Not so great a campaign....

1) Why only female mannequins?
2) Does it mean you will be caught with your pants down with Kellog's Cereals?

Anyways, Dropping the jeans all the way down to the knees seems rather ridiculous and in bad taste... hanging precariously on the butt or the mannequin propped to hold onto the loose jeans would have been better..

spidey's picture
42 pencils

might have double meaning

cherryblossom's picture
10 pencils

good idea, misguided execution

walkingbuddha's picture
188 pencils

I've seen this in student books before

adgoddess's picture
369 pencils

I don't get it

vidya.shankaran's picture
724 pencils

It says, that with Kellog's cereals you lose those extra pounds and manage to drop a jeans size!!!!!

Zeus's picture
912 pencils

hehehehehehehe funny

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

if a mannequin must drop a dress size...we are all in trouble. It is a great idea, but the mannequins should have been larger or something. I personally would go with it, but i'm sure there would be some PR problems.

ooops's picture
448 pencils

its that so called a REAL DOLL...for them?

Gime's picture
31 pencils

anorexia and bullimia rising

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