Karma: This way to Karma
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Retoucher: Richard Parkes
Released: June 2008
11 Comments
not bad. one suggestion though, a simpler figure might be more enticing. instead of a human contorting, how about a figure like the one that illustrates how to use a piece of gym equipment? and one more, if you can avoid blocking the sidewalk, please do.
i'm guessing the human contortion is because it's a yoga gym or something. anyone can pump iron, most folks can't do what she's doing.
and yeah agree there's no need to block the sidewalk like that.
This is awesome! I like the idea!
Reblogged it at my fun Collection @ 9GAG.
Fun.
http://www.chrisperryad.com
& http://blog.chrisperryad.com
i like the idea.
Awesome Great idea
good job, i like it.
Simple, but has enough drama to draw attention.
I walk by this most mornings. It is usually tucked under the awning of the Yoga supply store it is advertising and not in the way of pedestrians. I think its pretty clever. I stopped and checked it out the first time I saw it.
this looks like this is on 4th street in vancouver, and i never ever saw this before.
Jokevertising at its best. another one-off