Karma: This way to Karma

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Retoucher: Richard Parkes
Released: June 2008

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11 comments

sneakyhands's picture
sneakyhands
1857 pencils

not bad. one suggestion though, a simpler figure might be more enticing. instead of a human contorting, how about a figure like the one that illustrates how to use a piece of gym equipment? and one more, if you can avoid blocking the sidewalk, please do.

whitespace's picture
whitespace
1953 pencils

i'm guessing the human contortion is because it's a yoga gym or something. anyone can pump iron, most folks can't do what she's doing.

and yeah agree there's no need to block the sidewalk like that.

cperry's picture
cperry
280 pencils

Fun.

iamcreative's picture
iamcreative
262 pencils

i like the idea.

Ashley1's picture
Ashley1

Awesome Great idea

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

good job, i like it.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Simple, but has enough drama to draw attention.

Guest commenter's picture
Guest commenter

I walk by this most mornings. It is usually tucked under the awning of the Yoga supply store it is advertising and not in the way of pedestrians. I think its pretty clever. I stopped and checked it out the first time I saw it.

Guest commenter's picture
Guest commenter

this looks like this is on 4th street in vancouver, and i never ever saw this before.

Guest's picture
Guest

Jokevertising at its best. another one-off

BlickeDeeler's picture
BlickeDeeler
6 pencils

Thanx a lot, great pic. Just postet it on http://www.blickedeeler-logbuch.de/2012/09/ambient-media/

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