Karlstadsbuss: The Manhole Campaign

Karlstadsbuss is the Public Transport company in the City of Karlstad. This guerrilla campaign shows the citizens of Karlstad the new bus routes and numbers (on the right streets) on a large number of manhole covers all over Karlstad.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Mats Åstrand
Account Manager: Kalle Olsson
Illustrator: Sara Persson
Final art: Helena Johansson, Eva Andersson
Released: September 2007