Kangaroo Cabs: I don’t want to end up like that!

This execution was created for one of the leading taxi cab companies during the Christmas festive season and was positioned in close proximity to urinals and wash basins in popular clubs. This developed from an insight that if there is a mirror you will always take a look. What you see are the perils of drunk driving.

Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
Released: November 2008