Kangaroo Cabs: I don’t want to end up like that!

This execution was created for one of the leading taxi cab companies during the Christmas festive season and was positioned in close proximity to urinals and wash basins in popular clubs. This developed from an insight that if there is a mirror you will always take a look. What you see are the perils of drunk driving.

Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
Released: November 2008

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15 comments

Guest's picture
Guest

innovative

Guest's picture
Guest

new but ... seen better work in bars for perils of drunk driving

mrckais's picture
mrckais
415 pencils

es buena la idea, pero el tipo parece disfrazado de momia

mrckais

Roshan Quintus's picture
Roshan Quintus
669 pencils

thank you. i agree . would have done the dressing better.

bite me

Guest's picture
Guest

Awesome. Very fresh and innovative.

- M :)

Guest's picture
Guest

hard hitting

Guest's picture
Guest

ela idea eka

Guest's picture
Guest

Hi, good idea

just write's picture
just write
653 pencils

ohh come on.... this looks like "don't drink and drive campaign...

Guest's picture
Guest

"If you want to stay intact - stay sober" - the message is loud and clear. Also, nice to see something without "Total fear tactics"

Guest's picture
Guest

"If you want to stay intact - stay sober" - Nice way to say it

Guest's picture
Guest

like it

Guest's picture
Guest

Good idea - effective warning

Guest's picture
Guest

should work . keep it up.

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