Kangaroo Cabs: I don’t want to end up like that!
This execution was created for one of the leading taxi cab companies during the Christmas festive season and was positioned in close proximity to urinals and wash basins in popular clubs. This developed from an insight that if there is a mirror you will always take a look. What you see are the perils of drunk driving.
Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
Released: November 2008
Comments
innovative
new but ... seen better work in bars for perils of drunk driving
es buena la idea, pero el tipo parece disfrazado de momia
mrckais
thank you. i agree . would have done the dressing better.
bite me
Awesome. Very fresh and innovative.
- M :)
hard hitting
ela idea eka
Hi, good idea
ohh come on.... this looks like "don't drink and drive campaign...
"If you want to stay intact - stay sober" - the message is loud and clear. Also, nice to see something without "Total fear tactics"
"If you want to stay intact - stay sober" - Nice way to say it
like it
Good idea - effective warning
http://www.youtube.com/watch?v=hI5lvvFhIZM&feature=channel_page
bite me
should work . keep it up.
Post new comment