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Kamla Mehta Dadar School for the Blind: See what they see

Advertising Agency: ideas@work, Mumbai, India
Creative Directors: Zarvan Patel, Prashant Godbole
Art Director: Shriram Mandale
Copywriters: Kartik Smetacek, Roy Abraham, Tejas Uzgare
Aired: December 2008

18 comments

Prof's picture
Prof
1453 pencils

wow nice one!

really good idea!

Quite really.

Guest's picture
Guest

I think it's beautiful, having a chance to think ideas that can help people.

Congratulations for this campaign.

Guest's picture
Guest

i don't know...to big for me to respond

sirvan's picture
sirvan
29870 pencils

PR at it's best. Congrats.

+++

"I love some things, and don't love some other things."

ithink's picture
ithink
52 pencils

i love you guys for doing this...........thank you

"I DON TAKE ADVERTISING SERIOUSLY"

Guest's picture
Guest

Great understanding on how media works.

Guest's picture
Guest

excellent
ideas that change the world

Guest's picture
Guest

This is what agencies should do more .. thank you!

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

What I liked most about this is that the agency didn't do a scam. They really thought through this and came up with something touches a nerve. Absolutely brilliant. Beautiful. Whether it wins metal or not, this will definitely win hearts.

Guest's picture
Guest

KUDOS!!! I am tired of seeing agencies doing social work just to win metals. Good to see something really genuine and meaningful that has actually made a difference.

Guest's picture
Guest

Awesome...This proves that dont need money but brains in advertising
Kudos to the team

Guest's picture
Guest

5 stars to this!

Guest's picture
Guest

Well well done, I hope they raise a lot of money for this good cause. Well deserved.

Guest's picture
Guest

kickass, inspiring & touching

Guest's picture
Guest

Brilliant! Typical Zarwan and Prashant.

hari.'s picture
hari.
375 pencils

beautiful

Guest's picture
Guest

Awesome! That really made a difference!

Guest's picture
Guest

very nice

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