Kamla Mehta Dadar School for the Blind: See what they see
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Advertising Agency: ideas@work, Mumbai, India
Creative Directors: Zarvan Patel, Prashant Godbole
Art Director: Shriram Mandale
Copywriters: Kartik Smetacek, Roy Abraham, Tejas Uzgare
Aired: December 2008
18 Comments
wow nice one!
really good idea!
Quite really.
I think it's beautiful, having a chance to think ideas that can help people.
Congratulations for this campaign.
i don't know...to big for me to respond
PR at it's best. Congrats.
+++
"I love some things, and don't love some other things."
i love you guys for doing this...........thank you
"I DON TAKE ADVERTISING SERIOUSLY"
Great understanding on how media works.
excellent
ideas that change the world
This is what agencies should do more .. thank you!
What I liked most about this is that the agency didn't do a scam. They really thought through this and came up with something touches a nerve. Absolutely brilliant. Beautiful. Whether it wins metal or not, this will definitely win hearts.
KUDOS!!! I am tired of seeing agencies doing social work just to win metals. Good to see something really genuine and meaningful that has actually made a difference.
Awesome...This proves that dont need money but brains in advertising
Kudos to the team
5 stars to this!
Well well done, I hope they raise a lot of money for this good cause. Well deserved.
kickass, inspiring & touching
Brilliant! Typical Zarwan and Prashant.
beautiful
Thats Some Bad Hat, Harry
Awesome! That really made a difference!
very nice