Just Down The Hall

May 2007
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IBM wanted to tell their business partners of how convenient technical assistance from the IBM Partnership Center can be. Posters depicting a false door were placed on the walls of business partner offices, symbolically expressing how support is always close by.

Full technical support that feels like it's just down the hall.

Advertising Agency: Ogilvy, Beijing, China
Creative Directors: Doug Schiff, Shuan Wang
Art Director: Teng Teong Hoe
Copywriter: Sean Shi

Comments (13)

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spacecadetglow's picture
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strange. without reading the explanation, i thought this was a print ad depicting IBM tech support as the bathroom. you know, when people ask where is the bathroom? "just down the hall."
i'm not sure which i like better, my original thought or the actual ad.