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Clothes Lines Media

Agency: 
Published/Aired: 
March 2012
Description: 

To promote the 32nd Fantastic Film Festival we took advantage of the traditional clothes line that are part of the Portuguese urban landscape to invent a new media: How: At a cost of 50 bed sheets (5€ each), offered to the owners of the clothes line as a little gift for the space they kindly lent us, we were able to hang “bed sheet ghosts” in places with high visibility and spread a message saying that “terror has invaded the city” to hundreds of people.

Terror has invaded the city

Advertising Agency: DraftFCB, Lisbo, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Photographer: Jarbas Teixeira Alves
Production: Manuela Fonseca

Comments (2)

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Highest Rated

olgamarb's picture
olgamarb
Activity Score 70

Very smart ! Like it!

olgaberceanu

ChuckN's picture
ChuckN
Activity Score 139

Simple and clever. I like it.

olgamarb's picture
olgamarb
Activity Score 70

Very smart ! Like it!

olgaberceanu

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