Jornal de Notícias: Clothes Lines Media

Terror has invaded the city

To promote the 32nd Fantastic Film Festival we took advantage of the traditional clothes line that are part of the Portuguese urban landscape to invent a new media: How: At a cost of 50 bed sheets (5€ each), offered to the owners of the clothes line as a little gift for the space they kindly lent us, we were able to hang “bed sheet ghosts” in places with high visibility and spread a message saying that “terror has invaded the city” to hundreds of people.

Advertising Agency: DraftFCB, Lisbo, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Photographer: Jarbas Teixeira Alves
Production: Manuela Fonseca
Published: March 2012

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2 comments

ChuckN's picture
ChuckN
114 pencils

Simple and clever. I like it.

olgamarb's picture
olgamarb
70 pencils

Very smart ! Like it!

olgaberceanu

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