Johnson & Johnson: Teeth

Student work.
Art Director / Photographer: Alex Sandro Marcio da Silva, Blumenau, Brazil

16 comments

SeanMartin's picture
SeanMartin

(1) It's trying too hard.

(2) If I had to look at an ad on the back of the seat in front of me for the duration of an eight-hour flight, I'd NEVER use that product again.

CGilb09's picture
CGilb09
572 pencils

I don't think it's trying too hard, but I agree that I would be annoyed if I had to stare at that the entire time. Maybe this would work better as an ad as opposed to an ambient approach?

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shitix-'s picture
shitix-
227 pencils

lolumad.

fucking timing

pscs's picture
pscs
440 pencils

It would be better if they were real samples!

theanc's picture
theanc
2779 pencils

Very cool.
And it's great that is something discreet.

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Slashweasel's picture
Slashweasel
104 pencils

nicely photoshopped onto the seats. next.

Slashweasel's picture
Slashweasel
104 pencils

nicely photoshopped onto the seats. next.

keddy's picture
keddy
134 pencils

Floss while you Fly

j4son's picture
j4son
266 pencils

lol..good point

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

ok...

Wordnerd's picture
Wordnerd
6660 pencils

oh god! if i hadn't seen that in an AD forum, i would have never got it.
and btw: why is that thing on BOTH sides of the gap? that's not how you use dental floss.

capywriter's picture
capywriter
5511 pencils

I think you only get the idea seeing it in a picture, like right now. If you would be sitting in those chairs, you get a completely different perspective...

Andy-B's picture
Andy-B
280 pencils

Whats happening here?

sapiringo18's picture
sapiringo18
4 pencils

I think its a very creative way of seeing the seats as teeth... and as for the time of "flight" i think its a bus we are seeing here but anyway it could be boring seeing it at a long time but you'd remember it the next time you think on washing your teeth. I think its a great idea, and its a student's work we are talking here, give us advice so we can learn more.

giba's picture
giba

I think it was a good idea to use it in a flight, where you are actually looking for something to look. And by the way, dont you guys think that saying that it would be annoying looking to that ad all the time is an absurd? I mean, you can read a book, listen to some music or even look outside.

DJVassallo's picture
DJVassallo
243 pencils

very clever use of situation...

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