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JK Tyre: Flyover
Extraordinary Grip, JK Tyre
The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.
Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan
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Comments
Spider man will be left thinking.
really nice work.
Absolutely great. I wish he had thought of it first.
Mindblowing
cool!
Nice, but as a driver, would I look up?
the idea is clear only when someone explains it..so shalini, will u be there telling everyone what the ad is for?? huh?
this particular photograph is taken from a distance. but if you look closer, dear guest etc., you will find a sign hanging from the bridge, which clearly states the slugline : extraordianry grip, along with the logo of the tyre. so drivers, and others who saw it on site (as opposed to those who viewed it here on this site ) got the message.
and yes, they did look up.
so-so.
cool. needs no explanation.
it just like somekind of landrover ads execution...
great idea.
but who would look up?
maybe if they had some lighting inbetween the white speration lines.
by lighting i mean the little ones u have on normal roads that shines at nights.. dunno what they r called)..
lol
Would it have helped if there was an actual tyre pasted to the underside of the flyover as well? Just wondering...
if u look closely, looks like photoshop work to me.
Please correct me, if i am mistaken.
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