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JK Tyre: Flyover

JK Tyre: Flyover
Your rating: None Average: 6.8 (16 votes)

Extraordinary Grip, JK Tyre

The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.

Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan

Comments

Samson lewis's picture

Spider man will be left thinking.

Guest's picture

really nice work.

Spiderman's picture

Absolutely great. I wish he had thought of it first.

Guest's picture

Mindblowing

seifip's picture 77 pencils

cool!

design is like a puzzle... I`m just trying to solve it now

Schizzy's picture

Nice, but as a driver, would I look up?

Guest's picture

the idea is clear only when someone explains it..so shalini, will u be there telling everyone what the ad is for?? huh?

Guest's picture

this particular photograph is taken from a distance. but if you look closer, dear guest etc., you will find a sign hanging from the bridge, which clearly states the slugline : extraordianry grip, along with the logo of the tyre. so drivers, and others who saw it on site (as opposed to those who viewed it here on this site ) got the message.
and yes, they did look up.

Guest's picture

so-so.

mee naa moo's picture

cool. needs no explanation.

ooops's picture 448 pencils

it just like somekind of landrover ads execution...

buy by bye's picture 546 pencils

great idea.
but who would look up?

maybe if they had some lighting inbetween the white speration lines.
by lighting i mean the little ones u have on normal roads that shines at nights.. dunno what they r called)..

lol

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

CurryJ's picture 540 pencils

Would it have helped if there was an actual tyre pasted to the underside of the flyover as well? Just wondering...

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I'm not always right; I'm just never wrong

horbhaikihaalhai's picture 20 pencils

if u look closely, looks like photoshop work to me.
Please correct me, if i am mistaken.

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