Dirty board

May 2016
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Background: JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust.

Findings: JIF mopp is recommended by the Norwegian Asthmatic Organization.
Idea: An abribus board with the JIF microfiber cloth covering the board placed close to city traffic. The cloth gets dirtier every day.

Description: The logo and the text ‘Recommended by the Norwegian Asthmatic Organization’ are printed on transparent plastic plate on the top.
The cloth beneath the plate remains clean, so people can see how dirty the rest of the cloth has become.

JIF mopp is recommended by the Norwegian Asthmatic Organisation.

Advertising Agency: Aich & Mokie, Oslo, Norway
Art Director: Andreas Aichberger
Copywriter: Morten Jacobsen
Additional credits: Per Andre-Ruud

Comments (11)

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Highest Rated

Guest's picture

Nice idea. Some suggestions:
1.Take two different photos of the front so it looks like the second photo really was taken a few days later. That's clearly the same photo.
2. Blur the mop pad and back green part just a little. They will look less shiny and photoshopped that way.
3. Don't ever write "Not necessary for the idea" in a presentation.

Hope those help.