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Jeep: Wash Stencil

Jeep means Off Road, Off Road means dirty cars.
And in Mexico City, a place with 3.5 million vehicles, there’re many with “The Jeep Spirit”, but they don’t know it yet. So we left them a message.
Looks like you are an Off Road fan.

Advertising Agency: Leo Burnett, Mexico
Creative Directors: Juan Garduno, Miguel Rocha Tavizón
Art Director: Jimena de la Vega Calderón
Copywriter: Isai Ortega Peralta
Account Services: Agustín Rodríguez Peña, Julio González Villa Zevallos, Yose Line Carine Morales Gómez
Agency Producer: Alba Savona Topete
Production Company: Emigre Film
Director: Javier Acosta Urrieta
Photographer: Eduardo Velasco, Daniel Sametz

Post Production: Robot Audio + Video

Audio/Music: Robot Audio + Video

Published: September 2012

7 comments

Klara K.'s picture
Klara K.
2695 pencils

I love it! It's on the line between being pissed off and taking a joke but I think most would laugh. It's spot on.

Aznev's picture
Aznev
21 pencils

No es suciedad, es un escudo protector. Me gusta

Jackbr's picture
Jackbr
1458 pencils

Ok.

Jack

feysal's picture
feysal
2489 pencils

it is awesome as an idea and the execution of it.

groovy baby!

kleenex's picture
kleenex
32910 pencils

So simple, yet so good.

walkingwanny's picture
walkingwanny
31 pencils

love this. Car door as a new channel.

Redpr's picture
Redpr
216 pencils

Cmn!!! It is not new idea!!!!

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