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Jeep: Parking Space
Advertising Agency: Bates Y&R, Copenhagen, Denmark
Chief Creative Officer: Ib Borup
Art Director: Peder Schack
Copywriter: Tobias Aggergaard
Photographer: Pernille Elung
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This just seems like rude to me, people do actually park like that.
Saatchis did this many moons ago for Lexus. Creatives please, study your past.
It has also been done for Mothers Against Drunk Driving.
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brandon
www.brandonknowlden.com
I do have to say that its a bit yaaawn for me, quite frankly some old jeep stuff blows this out of the proverbial waterhole, this is an old xerox copy.
Same idea won a Lion three years ago for drinking and driving.
Also done for BMW X5 with spaces marked RESERVED in wild terrain.
Once again, my favorite sentence : "done!"
http://www.joelapompe.net / Facebook : Joelapompe
What I get is that the damn SUV is an obstacle to the urban life.
agree.
too much risk of people see this on a negative way.
It was a great idea, a few years a go!
Please see the Cannes Archive
very old
I live in lisbon and when i saw sons of b*tches park like that (and its every day...y ou can't walk on the pedestrian way) i wanna burn them cars!!!!
F*ck people who don't care about civism....
Actually it's a good Ad, because target of SUV are such f*lhos da P*ta(s*n of the B*tch)
Why SUV in the city???? to make more polution? to kill dogs and childrens???
Burn SUV.
I m sorry about the anger, but every single morning i realy feel it when i wake up and go to work by foot.....use your legs....
Whether it has been done or not, I would love it if I were to find this installation in the street.
drunk driving? lol
The excicution should think more. For example:
Submitted by ramosraf on Mon, 2007-10-29 01:05.
I live in lisbon and when i saw sons of b*tches park like that (and its every day...y ou can't walk on the pedestrian way) i wanna burn them cars!!!!
F*ck people who don't care about civism....
and
Submitted by Lazarus on Sun, 2007-10-28 06:03.
Saatchis did this many moons ago for Lexus. Creatives please, study your past.
When idea comes out, take care and care......
All above, park your ideas the best way then lay out.
yes this has been done before - but we have to ask the question: which brand does this work best for? Jeep owns this type of thing. you gotta brand it like you own it.
well am-o, it certainly works best for the first 4x4 brand that used it :)
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse
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