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Jeep: GPS to get lost

Many 4x4 vehicles are sold in Argentina, but most of them never crossed the city limits. In an effort to position Jeep as the iconic 4x4 brand, encouraging people to go to places where others can't, Leo Burnett created a whole new 4x4 driving experience: a GPS to get lost. The device allows Jeep drivers to let go – completely. It lets adventure-hungry travelers to select a "Get Lost" option on their GPS device, transporting them to parts unknown – even to the driver.

Advertising Agency: Leo Burnett, Argentina
Chief Creative Directors: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Dauquen Chabeldin
Art Director: Emiliano Jabiu
Copywriter: Francisco Ibarrola
Account Director: Lucía Villamil
Account Executive: Candela Calvo
Digital Production / Strategy: Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Agency Producer: Francisco Tanto
Production House: Pank
Executive Producer: Lucas Urquiza
Directors: Facundo Españon, Pablo Fusco
Director Of Photography: Federico Cantini
Art Director: Pank
Editor: Mauro Carpinacci
Sound/Music: TDL
Post Production: Wolf

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4 comments

kleenex's picture
kleenex
22696 pencils

I want my GPS to do that..

pez's picture
pez
1718 pencils

I think this is brilliant

BruceLee's picture
BruceLee
11 pencils

Gold.

erectus's picture
erectus
5052 pencils

Yes. Winner. I want to lost.

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