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JDate: Split ads campaign

In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print – completing ads.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Art Director: Hagar Nahum
Copywriter: Ami Alush, Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Shai Almagor
Account Managers: Matan Kaplan, Oded Harel
Published: July 2010

6 comments

thaistylez's picture
thaistylez
224 pencils

that would be fun :)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a nice idea but I'm surprised it was effective, although agencies always make their campaigns look more successful then they actually where.

N17's picture
N17
387 pencils

it looks good, but it really works?

wkkesling's picture
wkkesling
97 pencils

What if the people looking for the match were not single, both men, both women, etc. I wonder what the cost to run that many different ads and how evenly were they distributed to an office and could you even match them in a single office? Seems like the agency made this out to be better than it actually may have been.

atb2005's picture
atb2005
13567 pencils

There's something I don't get. We are talking about couples here, correct? Why would they wanna register on that dating site?? They are not single.

Guest's picture
Guest

Smart idea.

Labo Tomtom et Nana

www.labotomtometnana.com

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