JDate: Split ads campaign
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In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print – completing ads.
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Art Director: Hagar Nahum
Copywriter: Ami Alush, Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Shai Almagor
Account Managers: Matan Kaplan, Oded Harel
Published: July 2010
7 Comments
that would be fun :)
It's a nice idea but I'm surprised it was effective, although agencies always make their campaigns look more successful then they actually where.
http://jackmancer.com/
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it looks good, but it really works?
What if the people looking for the match were not single, both men, both women, etc. I wonder what the cost to run that many different ads and how evenly were they distributed to an office and could you even match them in a single office? Seems like the agency made this out to be better than it actually may have been.
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There's something I don't get. We are talking about couples here, correct? Why would they wanna register on that dating site?? They are not single.
Smart idea.
Labo Tomtom et Nana
www.labotomtometnana.com
Interesting idea! And I do mean interesting... The idea of going on a weekend trip with someone you don't know sounds a bit intense, no? It might be better if based on a questionnaire, your picture could match two different pictures and then after a short talk you could decide which person you wanted to go on the trip with. Although this still sounds much easier said than done so I still need to rework the details =) haha Call me old fashioned but I prefer to meet my dates in person. If I really wanted to step out of my comfort zone, then I might try a few dating services. And that's still a maybe. It's still a good idea in theory though.