Someone to Zip You Up

July 2010
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For Tu B'av – the Jewish Valentine's Day – Israeli JDate wanted to come up with a campaign, targeting the single ladies of Tel Aviv. Our insight: There’s only one thing women can’t do alone – zip up. Two weeks before Love Day, we got into all of Mango stores in Tel Aviv and added a JDate tag to every dress with a back zipper. Women could pull the tags to zip up in the fitting room, and more importantly – got one month of free subscription to JDate, so they could finally find someone to zip them up.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Director: Shahar Filer
Copywriter: Sahar Lewenstein
Art Director: Maayan Froind
VP Accounts: Ifat Wieder-Arad, Hagar Barzilai
Account Director: Shai Almagor
Account Supervisor: Tal Pe’er
Account Managers: Matan Kaplan, Lee Spungin

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velle's picture
1550 Activity Scores

This is really, really good on so many levels