Japan Post Service: New Year's greeting cards

Advertising Agency: Dentsu, Copilot, Aircord, Uniba, GT Tokyo, NOPPO, steneco, logosDeagin, HAT, LOUNGE, Japan
Campaign Director / Concept / Agency Producer / Creative Director: Reietsu Hashimoto
Concept / Agency Producer / Production Management: Takaya Maekawa
Concept / Campaign Management: Motoi Sadakane
Concept / Copywriter(FILM) / Web Director: Takayuki Rokutan
Art Director / Desginer: Rie Fujinaka
Technical Director(event): Toshiyuki
Programmer (Event): Masato Tutsui
System (Event+WEB): Jun Komatsu
Flash (WEB): Takumi Watanabe
Film Producer: Kyosuke Sakurai, Naoki Sato
Film Director: Ryo Takebayashi
Event Director: Kenichi Kushida
Music Composer: Masakatsu Takagi
Media Producer (OOH): Takumi Shiba, Eisaku Ota, Yusuke Kazama
Planning Supervisor: Rie Takeshima, Takashi Sakuma
Executive Creative Director: Tohru Tanaka
Account Executive: Taro Masuda
Client Supervisor: Kanako Asami, Katsuhiko Ito, Kenichi Aizawa, Hitoshi Douken, Masago Tanimori


Gualcor's picture
978 pencils

i dont want to read...

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

silvi's picture
4172 pencils

Me neither. Sorry, i´m too close to take my vacations, i´m lazy!!

Hibon's picture
3734 pencils

Dentsu did a great campaign last year with the Japan Post Service for Kit Kat. This is too boring... not easy to find the BIG IDEA every year.

Simple ideas are the best !

brandingworthspreading's picture
648 pencils

I haven't seen the one they did with Kit kat, but I loved this approach. Because of technology, the postal service around the world has had a huge decline. It's the first time I see an integrated technological effort to sustain a tradition like this.

ericlee_brainco's picture
5 pencils

Nice work. I like it a lot.

ericlee_brainco's picture
5 pencils

I think it was JWT Japan who did the Kit Kat mail 2009. http://www.psfk.com/2009/06/kit-kat-mail-a-new-edible-good-luck-charm....

Hibon's picture
3734 pencils

Yes, sorry you are 100% right...it was JWT who did the Kit Kat mail. I rember now, Dentsu had a Lion for a great idea to promote a small village in Japan.(a village were people go there to get married) ... i remenber that in Cannes.

Simple ideas are the best !

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