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Blank Cap Recall

Agency: 
Published/Aired: 
November 2011
Description: 
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Director: Anthony Chelvanathan
Account Executive: Jordan Lane
Copywriter: Steve Persico
Print Producer: Gladys Bachand
Group Account Director: David Buckspan
Account Director: Natasha Dagenais

Comments (11)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Hats off.

iambusy's picture
iambusy
Activity Score 2219

simple and sweet

busy.

MK-tessa's picture
MK-tessa
Activity Score 216

This is something people my age would love. 16 year olds. Just kidding. I would love to get a ninja hamster in the mail!

Jexep's picture
Jexep
Activity Score 182

Great Opportunity conversion, There are opportunity in Problems Always!

my marketing blog (Thai Language): http://jexep.net

sirvan's picture
sirvan
Activity Score 29860

Like this. PR lesson in here for everyone.

+++

"I love some things, and don't love some other things."

Jackbr's picture
Jackbr
Activity Score 1499

Great and cool.

JackBR

raulbanderas's picture
raulbanderas
Activity Score 357

nice, i like it

kleenex's picture
kleenex
Activity Score 43452

great idea.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Love it.

I wonder whether the 'mistake' was deliberate? It doesn't matter of course.

andylefty's picture
andylefty
Activity Score 4535

Insane amount of effort. When I heard 1,000,000 beer caps I thought, what could they possibly give away on that scale. Still, this special touch gives the brand so much value. I'd love to try this beer now.

NicoCiego's picture
NicoCiego
Activity Score 1033

brilliant! :)
congrats to all the people behind this ad.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Hats off.

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