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James Ready: Blank Cap Recall

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Director: Anthony Chelvanathan
Account Executive: Jordan Lane
Copywriter: Steve Persico
Print Producer: Gladys Bachand
Group Account Director: David Buckspan
Account Director: Natasha Dagenais

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11 comments

iambusy's picture
iambusy
2219 pencils

simple and sweet

busy.

MK-tessa's picture
MK-tessa
216 pencils

This is something people my age would love. 16 year olds. Just kidding. I would love to get a ninja hamster in the mail!

Jexep's picture
Jexep
182 pencils

Great Opportunity conversion, There are opportunity in Problems Always!

my marketing blog (Thai Language): http://jexep.net

sirvan's picture
sirvan
29870 pencils

Like this. PR lesson in here for everyone.

+++

"I love some things, and don't love some other things."

Jackbr's picture
Jackbr
1361 pencils

Great and cool.

Jack

raulbanderas's picture
raulbanderas
357 pencils

nice, i like it

kleenex's picture
kleenex
25556 pencils

great idea.

thedesignaddict's picture
thedesignaddict
5329 pencils

Love it.

I wonder whether the 'mistake' was deliberate? It doesn't matter of course.

andylefty's picture
andylefty
4533 pencils

Insane amount of effort. When I heard 1,000,000 beer caps I thought, what could they possibly give away on that scale. Still, this special touch gives the brand so much value. I'd love to try this beer now.

NicoCiego's picture
NicoCiego
1035 pencils

brilliant! :)
congrats to all the people behind this ad.

Nike Diesel's picture
Nike Diesel
13339 pencils

Hats off.

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