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James Ready: Bar-Ter Night

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Your rating: None Average: 6.4 (36 votes)

Students Bar-Ter beer caps for semi-awesome stuff. It's a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. The James Ready Bar-Ter Campus Tour was a way for students to have both. Beer and other necessities. Students were encouraged to spend their money on James Ready Beer, collet their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n' cheese, socks and so on.

Advertising Agency: Leo Burnett, Toronto Canada
Group Creative Head: Paul Giannetta, Sean Barlow
Creative Directors: Judy John, Israel Diaz
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Published: October 2009

8 Comments

alvinivanicko's picture 263 pencils
alvinivanicko | Wed, 2010-03-17 16:10

very very interesting

diogorspd's picture 54 pencils
diogorspd | Wed, 2010-03-17 16:17

Clever and right to the target. Grats.

monsieurange's picture 532 pencils
monsieurange | Wed, 2010-03-17 18:14

Dangerous. I'm not so agree with promoting alcoholism in this way.

Adaddicted's picture 3417 pencils
Adaddicted | Thu, 2010-03-18 02:19

"...Students were encouraged to spend their money on James Ready Beer..."
Pity you!

withalltherespects

cirano's picture 32 pencils
cirano | Thu, 2010-03-18 03:56
10

good one

satrianee's picture 3782 pencils
satrianee | Thu, 2010-03-18 07:29
3

"helping the needy"... really?
a little twisted mind's work.

collecting the beer caps looks a good idea for creating commitment...

michelangelo's picture 662 pencils
michelangelo | Thu, 2010-03-18 07:41

nice insight

Phil Lestino's picture 1446 pencils
Phil Lestino | Fri, 2010-03-19 06:11
1

I got 2 pencils for watching this!!! amazing....and I don't feel at all drinked...I mean Hic...Drunked...Hic...Pishhed!

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