James Ready: Bar-Ter Night

Students Bar-Ter beer caps for semi-awesome stuff. It's a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. The James Ready Bar-Ter Campus Tour was a way for students to have both. Beer and other necessities. Students were encouraged to spend their money on James Ready Beer, collet their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n' cheese, socks and so on.

Advertising Agency: Leo Burnett, Toronto Canada
Group Creative Head: Paul Giannetta, Sean Barlow
Creative Directors: Judy John, Israel Diaz
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Published: October 2009