Jakarta Tsunami Commemoration: Hands
On Children's Day in Indonesia 500 floating hands appeared in the pond in Jakarta's busiest traffic roundabout. The ambient execution reminded people that even two years after the tsunami in Aceh there are still children in desperate need of help. A sign near the roundabout said: "Many tsunami orphans are still in need of a helping hand."
Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Chandrawatie Anwar
Art Director: Peddy Suryadinata
Copywriter: Lia Lenggogeni
22 Comments
appearing to look like atifical idea. what are made of? Not real? A skamp adv!
it cant remind me the tsunami!
but it is really shock me!
Product : NGO
Agency : JWT Indonesia
Country : Indonesia
Creatives:
Juhi Kalia (Executive Creative Director)
Chandrawatie Anwar (Creative Director)
Peddy Suryadinata (Art Director)
Lia Lenggogeni (Copywriter)
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Thanks!
Very powerful.
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The concept is only as good as the execution.
Two years after the tragedy we can still squeeze a gratuitous piece of self promotion out of it. How clever.
Amen!
were these divers/scuba.. how long can you hold your breath underwater.. its all over in a few seconds... then thy'd have to surface for air. that'd give away the idea...
ideas....30 minutes nahi toh free.
they're 2-D, dopey.
ya Allah berikan ketabahan bagi mereka yang terkena musibah..amien!
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sorry for my terrible english..indonesian :)
simple but strong.work with the event
Too scary for me.
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This looks like 30 floating hands and smells of scam.
Very powerfull, it stronlgy recall the tsunami
It surely won't be overlooked.
I don't like the too-easy line, but the hands will get people to stop and look, and hopefully think. And give.
Just Tell me, How long they will stay under the water?????? are they taking oxyzen through a pipe which is not in these picture.....
<<.... Method in Madness ....>>
They don't need oxygen because they used the actual victims.
LOL 2nd Hand Guest
the idea was very good but the prsentation wasn't that good ; these hands shown in swiming pool insted they could be shown in the sea....
this one went for manya awards... selamat JWT!
it's more like swim dance in a roundabout