Jakarta Tsunami Commemoration: Hands

On Children's Day in Indonesia 500 floating hands appeared in the pond in Jakarta's busiest traffic roundabout. The ambient execution reminded people that even two years after the tsunami in Aceh there are still children in desperate need of help. A sign near the roundabout said: "Many tsunami orphans are still in need of a helping hand."

Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Chandrawatie Anwar
Art Director: Peddy Suryadinata
Copywriter: Lia Lenggogeni

22 comments

tanchin's picture
tanchin

appearing to look like atifical idea. what are made of? Not real? A skamp adv!

j2mango's picture
j2mango
534 pencils

it cant remind me the tsunami!
but it is really shock me!

DDBill's picture
DDBill
120 pencils

Product : NGO
Agency : JWT Indonesia
Country : Indonesia
Creatives:
Juhi Kalia (Executive Creative Director)
Chandrawatie Anwar (Creative Director)
Peddy Suryadinata (Art Director)
Lia Lenggogeni (Copywriter)

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

ivan's picture
ivan

Thanks!

Ivan Raszl, admin of AotW

Fridgerator's picture
Fridgerator
458 pencils

Very powerful.

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The concept is only as good as the execution.

thetruth's picture
thetruth

Two years after the tragedy we can still squeeze a gratuitous piece of self promotion out of it. How clever.

billy Hill's picture
billy Hill

Amen!

kalpesh78's picture
kalpesh78
2580 pencils

were these divers/scuba.. how long can you hold your breath underwater.. its all over in a few seconds... then thy'd have to surface for air. that'd give away the idea...

ideas....30 minutes nahi toh free.

shaft_drive's picture
shaft_drive
273 pencils

they're 2-D, dopey.

zeta's picture
zeta
81 pencils

ya Allah berikan ketabahan bagi mereka yang terkena musibah..amien!

smilepig's picture
smilepig
254 pencils

simple but strong.work with the event

Babi's picture
Babi
154 pencils

Too scary for me.

Toro's picture
Toro
1007 pencils

This looks like 30 floating hands and smells of scam.

aqeelparagon's picture
aqeelparagon
143 pencils

Very powerfull, it stronlgy recall the tsunami

fractalrene's picture
fractalrene
1506 pencils

It surely won't be overlooked.

teenie's picture
teenie
1894 pencils

I don't like the too-easy line, but the hands will get people to stop and look, and hopefully think. And give.

Rajib's picture
Rajib
369 pencils

Just Tell me, How long they will stay under the water?????? are they taking oxyzen through a pipe which is not in these picture.....

2nd hand Guest's picture
2nd hand Guest

They don't need oxygen because they used the actual victims.

knut's picture
knut

LOL 2nd Hand Guest

pran's picture
pran

the idea was very good but the prsentation wasn't that good ; these hands shown in swiming pool insted they could be shown in the sea....

popmilk's picture
popmilk
36 pencils

this one went for manya awards... selamat JWT!

yonkironic's picture
yonkironic
50 pencils

it's more like swim dance in a roundabout

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