Jaipurfoot: Girl

Help someone stand tall again.

Jaipurfoot is a specially designed artificial limb/ prosthetic for helping disabled people regain their independence, at almost no charge. This endevour was started by Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS), a non-profit organisation estabilished in 1975. Today, it has revolutionised the lives of thousands of amputees all across the world.

Credit: Ogilvy & Mather Mumbai. Creative Director: Piyush Pandey,Anup Chitnis,Rensil D'silva Art Director:Ashish Phatak Copy:Aarti Desai